Strategic Partnerships Kraft Business Systems has recently expanded via mergers and partnerships, including the merger with Preferred Office Machines and a formal partnership with 1-800 Office Solutions. This signals openness to channel strategy and cross-selling opportunities for managed IT, cybersecurity, and office technology services.

Growth and Scale With revenue in the 50 to 100 million range and a headcount of 51-200, Kraft sits in a mid-market sweet spot ideal for expanding managed services, security solutions, and unified communications deployments to drive efficiency for mid-sized enterprises.

One-Stop Shop Position Kraft as a single technology partner offering IT services, cybersecurity, copier/printer systems, and custom software. This bundling creates cross-sell opportunities for security, device management, and workflow automation solutions to existing clients.

Security Focus Emphasize advanced cybersecurity offerings as a core differentiator alongside traditional IT services. Target clients seeking comprehensive protection and compliance, offering bundled security assessments, managed detection response, and secure remote work capabilities.

Industry Engagement Leverage multichannel marketing and local market presence in Michigan through recent partnerships to identify regional mid-market opportunities. Utilize HubSpot and analytics stack to nurture prospects and convert partnerships into recurring managed services deals.