Strategic Partnership Recent partnership with 1-800 Office Solutions signals a growth in managed IT, cybersecurity and office technology services across Michigan, presenting cross-sell opportunities for broader managed services and blended solutions.

Stable Engagement Contract structure shifts to month-to-month after 90 days indicate a customer-centric, low-commitment approach that can be leveraged to upsell higher-value security, disaster recovery, and premium support packages as trust is established.

Security Focus Advanced cybersecurity solutions are part of Kraft’s service mix, aligning with market demand for robust threat protection; target mid-market firms seeking SOC-like capabilities, phishing protection, and endpoint security enhancements.

Single Vendor Advantage Position Kraft as a one-stop technology partner capable of designing, installing, and supporting IT, copiers/printers, and custom software to simplify procurement for organizations juggling multiple vendors.

Growth Readiness With revenue in the mid-range and a 30-year operating history, Kraft appears ready for expansion into additional geographies or industry verticals; target growth-focused firms requiring scalable IT services, managed services, and MSP-like offerings.