Strategic Partnerships Kraken Technologies has formed strategic partnerships with key industry players like Mapbox, Covalis Capital, and SolarEdge Technologies. Leveraging these partnerships can lead to cross-selling opportunities and access to new customer bases.

Acquisition Strategy Through acquisitions of companies like Jedlix, Energetiq, and partnerships like with Hypervolt Limited, Kraken is expanding its portfolio rapidly. Identifying synergies between these acquired entities and existing offerings can open doors for bundled solutions sales.

Industry Expansion Kraken has expanded its offerings beyond energy utilities to support water and telco sectors. This diversification presents an opportunity to penetrate new markets and offer tailored solutions to a wider range of customers.

Global Reach With partnerships in North America, Europe, Australia, as seen with Saint John Energy, Hypervolt Limited, and Energetiq, respectively, Kraken has established a global presence. Leveraging these international connections can lead to lucrative sales opportunities in diverse regions.

Competitive Positioning Amidst competitors like FTX, Binance, and Revolut, Kraken stands out as a leading AI-powered operating system provider for utilities. Highlighting the unique value proposition and competitive advantage can attract customers looking for cutting-edge solutions in the energy sector.