Plant-based expansion KRAVE has organically expanded into a plant-based lineup in March 2023, signaling openness to alternative protein formats. This presents a cross-selling opportunity to retailers and distributors that service both traditional meat snacks and plant-based categories, as well as potential co-marketing with vegan and flexitarian brands.

Healthier snacking The brand emphasizes better-for-you jerky with nitrite-free, tender cuts and zero sugar variants launched in 2021. Sales opportunities exist in health-focused retailers, organic markets, and ready-to-eat healthier aisle placements, targeting wellness-conscious consumers and mainstream snack buyers alike.

Heritage and sourcing Originating in Sonoma with a emphasis on quality and culinary flavors, KRAVE can leverage its premium positioning to enter higher-margin store formats, partnership programs with artisanal and gourmet retailers, and limited-edition collaborations that command premium shelf space and gift occasions.

Recent ownership shifts Recent ownership changes and prior Hershey acquisition history indicate experience with large-scale distribution and potential access to established snack channels. This can translate into accelerated entry into national grocery, club, and e-commerce platforms through channel partnerships.

Digital and events readiness A tech stack including AdRoll, Google Ads, Klaviyo, and Mautic, plus a Sonoma-centric brand story, suggests readiness for targeted digital campaigns and influencer/affiliate marketing. Sales teams can exploit data-driven targeting for retailers, foodservice distributors, and direct-to-consumer campaigns to drive trial and repeat purchases.