Growth opportunities Target retailers and distributors in the growing meat snacks segment to expand shelf presence, leveraging The New Primal’s recent product launches such as Rotisserie-Seasoned Chicken Sticks and Snack Mates Mini Sticks for cross-merchandising and impulse buys.

Retail expansion Leverage Costco availability as a proof point to pursue higher-volume retail partnerships and regional grocery chains that favor clean-ingredient snacks, highlighting family-friendly formats for lunchboxes and on-the-go snacking.

Brand storytelling Position as a clean-ingredient, health-forward meat snack brand with a fun, everyday appeal to resonate with health-conscious parents and active families, supporting sales pitches with recent press coverage and launches.

Digital channels Collaborate on omnichannel campaigns using the current tech stack (WordPress, Mailchimp, Klaviyo, Amazon Pay, Apple Pay, Venmo) to drive direct-to-consumer promotions, loyalty programs, and streamlined checkout for repeat purchases.

Funding leverage Highlight strong funding history and growth trajectory from Series B investors to attract strategic B2B partnerships with retailers and foodservice channels seeking innovative, well-funded clean-label snack options.