kreativeMotive

Market ResearchMichigan, United States0-1 Employees

kreativeMotive is a market research consulting firm based in Grand Rapids, Michigan, specializing in measuring customer satisfaction and employee engagement. The company develops customized programs for businesses, educational organizations, and health care providers, aiming to illuminate the relationship between emotionally engaged employees and satisfied customers as a focal point for organizational success. Serving a market that spans multiple sectors, creativeMotive positions itself within the market research industry by offering programs that address the needs of both internal stakeholders (employees) and external stakeholders (customers).

Founded and located in Grand Rapids, kreativerMotive emphasizes a conversational approach to stakeholder feedback, described as a starting point for organizational dialogue. The firm’s scope includes tailoring engagement and satisfaction measurement initiatives to fit client contexts, with client outreach oriented toward understanding how workforce engagement correlates with customer experience. A brief reference to recent developments indicates ongoing activity, while the firm's core focus remains on measurement programs designed to balance employee and customer priorities.

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