Expansion Potential UK and Ireland footprint with over 120 locations and presence in 1100 in-store cabinets; opportunities to expand in existing retail partners and explore new open-air or theatre store formats in high footfall locations and nearby regions.

Retail Partnerships Strong multi-channel exposure through partnerships with Tesco, Morrisons, Costco and Center Parcs; leverage co-branding, cross-promotions, and bundled offers to drive higher basket sizes and location density in partner stores.

Product and Curation Premium doughnuts complemented by signature coffee; potential to pilot limited-edition flavors,季节性 assortments, or gift bundles with collaborations (flowers, gifts) to boost impulse buys and gift occasions.

People and Experience Investments in leadership roles such as Chief People Officer and Chief Commercial Officer signal focus on people, culture, and growth; leverage this to build enterprise sales pitches around talent, training programs for franchise partners, and superior customer experiences.

Digital and Data Tech stack includes analytics and customer platforms (Hotjar, New Relic, OneTrust, Zendesk, AfterPay); capitalize on data-driven promotions, loyalty, and tailored advertising with retailers to optimize store-level performance and digital ordering.