Market Focus Target mid to high end boat buyers and dealership partners in the Michigan region, leveraging Krupa's wide brand roster (Rinker, Sea Ray, Lund, etc.) to cross-sell accessories, maintenance services, and financing options.

Event Driven Capitalize on active participation in boat shows and events (69th Annual Boat Show) to generate fresh leads, offer limited-time promotions, and collect attendee data for follow-up campaigns.

Financial Scale With revenue in a solid mid-range and a mid-sized team, position as a trusted local source for both new and used boats, plus value-added services like warranties and financing to upsell higher-margin units.

Digital Reach Enhance online inventory visibility and lead capture using current tech stack (Google Ads, Google Tag Manager, AWS) to optimize bid strategies, remarketing, and inventory promotions to regional buyers.

Partnership Potential Leverage existing supplier brands and proximity to similar players (MarineMax, Sea Ray, Malibu) to pursue co-marketing, service collaborations, and exclusive dealer programs that can drive referrals and shared promotions.