Platform Modernization Kuhns Flowers operates an ecommerce site on osCommerce with PHP and jQuery. As a small farming business, upgrading to a modern platform can improve user experience, mobile conversion, and streamline marketing integrations to grow online orders and revenue.

Analytics Driven Growth Although Google Analytics and Google Tag Manager are in use, this presents an opportunity to deepen analytics, implement enhanced ecommerce tracking, and build data-driven campaigns that lower CAC and increase repeat purchases against larger competitors.

Local Market Expansion Based in Philadelphia with regional competition, there is potential to win more local orders through geo-targeted ads, local partnerships with venues, and same-day or next-day delivery options for holidays and events.

B2B Partnerships Smaller farm business can expand through wholesale partnerships with local florists, event planners, and corporate gifting programs to stabilize demand and broaden market reach beyond direct consumer sales.

Recurring Revenue Introduce floral subscription plans and recurring delivery options to create predictable revenue, improve inventory planning, and attract both individual customers and business clients seeking regular arrangements.