KUIU
Sporting Goods ManufacturingCalifornia, United States51-200 Employees
KUIU is a sporting goods manufacturer based in Dixon, California, founded in 2011 by Jason Hairston to equip serious mountain hunters with innovative gear at fair prices. It operates primarily through a direct-to-consumer model, emphasizing uncompromised quality and transparent practices. The company centers its offerings on a technical layering system designed to keep wearers comfortable and dry in extreme hunting conditions. KUIU serves serious mountain hunters seeking high-performance apparel and gear. Within the sporting goods industry, it positions itself as a provider of innovative hunting equipment delivered directly to consumers, reducing intermediaries. In 2025, the company expanded its retail footprint with new stores in Dallas and San Antonio, Texas.