Artisanal Focus La Newyorkina emphasizes handmade, small-batch Mexican frozen treats using fresh, local, and seasonal ingredients, appealing to consumers seeking authentic and high-quality artisanal desserts.

Expansion Opportunities The recent opening of their first brick-and-mortar store in New York's West Village indicates potential for further physical retail expansion and increased foot traffic in fashionable neighborhoods.

Tech-Enabled Sales With integrated e-commerce platforms utilizing WooCommerce, React, and modern web technologies, there are opportunities to enhance online sales channels and digital marketing efforts to reach broader audiences.

Niche Market Positioning Operating within a competitive landscape alongside larger brands like Ben & Jerry’s and Jeni’s, La Newyorkina can leverage its artisanal and local ingredient story to attract customers interested in unique and culturally authentic products.

Customer Engagement Leveraging the company's emphasis on fresh, handmade products, targeted marketing campaigns highlighting craftmanship and seasonal ingredients could boost customer loyalty and repeat sales in local communities.