Boutique scale Target regional craft beer retailers and specialty food partners in Southern California to capitalize on their 1000 barrel annual production and tight wholesale list, offering premium, locally brewed options with strong recognition from RateBeer.

Awarded credibility Leverage awards from RateBeer in 2011 and 2012 to open conversations with distributors and retailers seeking proven craft credentials and high-quality, storied brands to differentiate their shelves and menus.

Community initiatives Promote the Backbone IPA and other releases tied to relief efforts to align with retailers and venues that value cause marketing, sponsorship opportunities, and community-focused campaigns that resonate with local customers.

Seasonal appeal Highlight the seasonally inspired menu and French/Belgian country style in cross-promotions with gastropubs and restaurants looking to bolster beer-and-food pairings, dinners, and tasting events alongside new beer launches.

Growth runway Position the brand for regional expansion by engaging mid-sized craft-focused distributors and regional chains that seek authentic, award-winning craft portfolios to diversify their craft beer offerings and attract connoisseur customers.