Market Expansion Opportunity With recent openings in San Francisco and the closure of the Miramar tasting room, there is potential to leverage new markets and re-engage customers in Northern California and other expanding regions to increase brand presence and sales.

Global Collaboration Potential The recent partnership with Behemoth Brewing in New Zealand indicates an openness to international collaborations, presenting opportunities to develop co-branded products and access new export markets.

Product Diversification Ballast Point's successful launch of seasonal and year-round innovative beers like Watermelon Dorado Double IPA suggests a demand for unique, limited-edition craft beverages, opening avenues for premium product lines and exclusive releases.

Event and Experience Growth The planned office closure and shifts in branding suggest a strategic focus on experiential marketing; developing events or tasting experiences can boost consumer engagement and increase sales through direct-to-consumer channels.

Technology & Digital Engagement Utilizing platforms such as Google Docs and Indeed, along with a robust web presence, indicates an opportunity to enhance digital marketing, e-commerce, and social media campaigns to attract new customers and strengthen brand loyalty.