Established Market Presence Lakeland Electric, with over 110 years of experience, holds a significant market share as the third largest publicly owned utility in Florida, serving over 120,000 customers. This established market presence provides a strong foundation to leverage relationships and explore cross-selling opportunities with existing and potential clients.

Competitive Pricing Advantage Lakeland Electric is known for offering economically priced electricity in Florida. This competitive pricing advantage can be utilized as a key selling point to attract new customers, especially in price-sensitive markets or in comparison with competitors like Gulf Power Company, Tampa Electric, and JACKSONVILLE ELECTRIC AUTHORITY.

Strategic Technological Integration By utilizing a tech stack that includes Google Analytics, Microsoft Azure, and Webflow, Lakeland Electric demonstrates a commitment to leveraging technology for operational efficiency and customer satisfaction. Highlighting these technological integrations can position the company as innovative and attractive to tech-savvy clients seeking modern utilities solutions.

Robust Financial Standing With revenue ranging between $100M - 1B, Lakeland Electric showcases financial stability and growth potential. This robust financial standing can instill confidence in potential clients, assuring them of the company's ability to deliver consistent and reliable services. It also opens opportunities for investment partnerships or large-scale projects.

Network Expansion Opportunities In a market where expansion and service coverage are key drivers of success, Lakeland Electric can capitalize on its existing infrastructure and employee base to explore network expansion opportunities. By targeting regions where Southern Company and Florida Public Utilities Company may not have a strong presence, Lakeland Electric can strategically grow its customer base and revenue streams.