Small practice Target the firm as a small-law office in Iowa City with 2-10 employees, offering cost-effective, scalable legal tech and back-office solutions tailored for lean teams.

Technology stack Leverage their current tools (GoDaddy Website Builder, Office 365, jQuery, Mapbox GL JS) to propose integrated, value-driven solutions such as enhanced client portals, secure document workflows, and website modernization.

Digital presence Capitalize on their online footprint by offering SEO, content marketing, and local search optimization to increase inbound inquiries for a small practice competing with larger firms and online platforms.

Competitive landscape Position offerings that help differentiate them from high-volume platforms (LegalZoom, Rocket Lawyer, Avvo) through personalized, concierge services, faster case intake, and attorney-first client support.

Growth opportunities Propose scalable solutions for incremental growth, such as client intake automation, secure e-signature, and compliance tooling, aligning with potential revenue growth paths while keeping operational complexity low.