Discovery Series opportunity Latitude Beverage just launched the Discovery Series to spotlight under-the-radar wine regions and lesser-known grapes, presenting a sales angle to expand into niche tastings, retailer promotions, and targeted regional listings.

Low-calorie line With the Déluré line of low-calorie, low-alcohol and alcohol-free wines, there is a cross-sell potential into wellness-focused retailers, family-driendy clubs, and on-premise patrons seeking lighter options.

Deep brand portfolio A Boston-based company with a growing portfolio including 90+ Cellars, Iron Side, Mija Sangria, Tequila Zarpado, Wheel Horse Whiskey and Copper & Cask offers multiple cross-merchandising possibilities for multi-brand deals, gift sets, and bundled promotions.

Growing footprint Revenue growth from early stages to multi-million levels alongside expansion into spirits (Tequila Zarpado, Wheel Horse Whiskey) signals capacity to support new SKUs, private label opportunities, and regional distribution partnerships.

Strategic partnerships Past collaborations with Owensboro Distilling Co. and Ski Vermont show openness to co-branding and regional campaigns, indicating appealing partner-friendly pathways for co-marketing and exclusive retailer programs.