Wine Dining Prestige L'Auberge Carmel features the Aubergine restaurant with a 4,500 bottle underground wine cellar and a wine list focused on Monterey County and France, complemented by recognition from Zagat. This strong dining and wine program provides a natural platform for exclusive tastings, private dining events, and partnerships with regional wineries and wine clubs to attract luxury guests.

Boutique Luxury Partnerships With 20 rooms and highly personalized guest services, the inn is well positioned for partnerships with luxury travel agencies, wedding planners, and corporate retreat organizers. Leverage the Relais & Chateaux brand and the Mirabel Group network to create cross promoted, multi property packages that appeal to affluent travelers seeking curated experiences.

Digital Marketing The property maintains a solid digital footprint with a WordPress site and tools like Google Analytics, Autoptimize, and caching solutions. This foundation supports data driven marketing and direct booking optimization; opportunities include CRM integration, loyalty programs, and targeted campaigns to reduce reliance on OTAs.

Group Network Advantage Being part of the Mirabel Group enables cross property promotions, bundled experiences, and shared marketing initiatives that broaden reach to travelers already seeking Relais & Chateaux Mirabel experiences.

Culinary Leadership Led by acclaimed Executive Chef Justin Cogley and Executive Pastry Chef Ron Mendoza, the culinary program enables premium private dining experiences, chef led events, and collaborations with local producers and wineries, offering distinctive add ons for guests and opportunities for wine and dine partnerships and experiential marketing.