Expand Retail Target partnerships with large multi-brand retailers and specialty beauty retailers to increase shelf presence for mature-skin-focused products, leveraging Laura Geller Beauty's heritage and age-positive campaigns to drive cross-sell opportunities.

Digital Growth Leverage the existing tech stack and strong e-commerce presence to explore exclusive online bundles, limited editions, and subscription programs that highlight Spackle primers and Root Touch Up to boost repeat purchases.

PR Campaigns Capitalize on ongoing mature-women-focused campaigns by offering co-branded content, influencer collaborations, and retailer-specific activations to attract new customer segments and boost trial in stores and online.

Product Extensions Develop adjacent products tailored to mature skin needs (concealers, complexion enhancers, and long-wear formulations) and seasonally exclusive shades to drive upticks in average order value.

Strategic Partnerships Explore licensing or collaboration opportunities with media brands and lifestyle platforms targeting 40+ audiences to expand brand reach, credibility, and endorsement potential in new markets.