Highend Rug Niche Target proportionally high-spend interior designers and homeowners seeking luxury, custom-textile solutions, leveraging Lawrence of La Brea’s 20-year reputation and worldwide sourcing to justify premium pricing and bespoke offerings.

Custom Sourcing Power Position as a primary partner for custom rug design and restoration services, offering end-to-end solutions from concept to fabrication, appealing to designers and collectors who require unique, one-of-a-kind textiles.

Global Design Network Leverage connections with international design and fashion communities and ASID membership to expand referral channels, co-marketing opportunities, and access to high-end residential and hospitality projects.

Digital Engagement Expand digital marketing and client nurturing through existing tech stack (Klaviyo, Cloudflare, Google resources) to build targeted campaigns for designers, showrooms, and hospitality buyers, plus enhanced content showcasing restoration and care services.

Scale Partnerships Explore collaborations with luxury hospitality, architectural firms, and high-end retailers to create curated rug collections, seasonal launches, and installation services that drive repeat business and larger project scopes.