Security core Position Layer 2 Connections as a specialist in secure mission-critical network connections to appeal to enterprises and regulated industries that require robust uptime and encryption.

SMB focus With a small team and sub-million ARR, target small to mid-market organizations that need cost-effective, hands-on IT services and personalized support.

Managed connectivity Leverage current tech stack and expertise in Apache-based hosting and email routing to offer enhanced secure connectivity, VPNs, and managed WAN solutions for customers needing reliable remote access.

Growth opportunities Highlight potential upsell to larger IT services partners or MSPs, referencing growth benchmarks from larger players in the industry to position capacity and reliability as differentiators.

Digital presence Emphasize the company’s security-focused messaging and accessible contact channels to drive outbound outreach, partnerships, and targeted campaigns in the secure communications space.