Insights

Innovative Platform Layr's next-generation insurtech platform offers enhanced functionality and analytics, making it attractive to insurance brokerages seeking modernization and improved client experiences. Targeting brokers looking to upgrade their technology stack could drive new sales.

Strong Funding Support Having secured $10 million in Series A funding and additional investments, Layr demonstrates significant financial backing and growth momentum. This indicates a readiness for expansion and potential partnerships with additional technology providers.

Leadership Transition The recent appointment of a new CEO from FloodFlash suggests a focus on innovative leadership and strategic growth. Connecting with the company's leadership team may reveal new initiatives and expansion opportunities in small commercial insurance markets.

Strategic Partnerships Collaborations with companies like Coterie Insurance and Brown & Brown Insurance Brokers indicate an openness to integrating with established players and expanding distribution channels. There are prospects for joint ventures or technology integrations to enhance service offerings.

Market Positioning With a revenue range of $100 million to $250 million and comparable companies like BOLD PENGUIN and Next Insurance, Layr targets mid-sized segments within the insurtech space. Opportunities exist to tailor value propositions for similar-sized brokerages and insurers seeking digital transformation.

Layr Tech Stack

Layr uses 8 technology products and services including QuickBooks, Google Analytics Enhanced eCommerce, GitHub, and more. Explore Layr's tech stack below.

  • QuickBooks
    Accounting And Finance
  • Google Analytics Enhanced eCommerce
    Analytics
  • GitHub
    Communication And Collaboration
  • AdRoll CMP System
    Consent Management
  • RSS
    Content Management System
  • git
    Development
  • ActiveCampaign
    Marketing Automation
  • Laravel
    Web Frameworks

Media & News

Layr's Email Address Formats

Layr uses at least 1 format(s):
Layr Email FormatsExamplePercentage
First.Last@withlayr.comJohn.Doe@withlayr.com
45%
Last@withlayr.comDoe@withlayr.com
8%
First@withlayr.comJohn@withlayr.com
2%
First.Last@withlayr.comJohn.Doe@withlayr.com
45%

Frequently Asked Questions

Where is Layr's headquarters located?

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Layr's main headquarters is located at 931 Monroe Dr NE, Suite 102A-325 Atlanta, Georgia 30308, US. The company has employees across 4 continents, including North AmericaAsiaSouth America.

What is Layr's phone number?

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You can contact Layr's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Layr's official website and social media links?

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Layr's official website is withlayr.com and has social profiles on LinkedInCrunchbase.

What is Layr's NAICS code?

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Layr's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Layr have currently?

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As of October 2025, Layr has approximately 53 employees across 4 continents, including North AmericaAsiaSouth America. Key team members include Chief Financial Officer: J. F.Chief Technology Officer: C. C.Vp Of Operations & Experience: R. F.. Explore Layr's employee directory with LeadIQ.

What industry does Layr belong to?

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Layr operates in the Insurance industry.

What technology does Layr use?

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Layr's tech stack includes QuickBooksGoogle Analytics Enhanced eCommerceGitHubAdRoll CMP SystemRSSgitActiveCampaignLaravel.

What is Layr's email format?

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Layr's email format typically follows the pattern of First.Last@withlayr.com. Find more Layr email formats with LeadIQ.

How much funding has Layr raised to date?

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As of October 2025, Layr has raised $5.2M in funding. The last funding round occurred on Jul 01, 2020 for $5M.

When was Layr founded?

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Layr was founded in 2016.

Layr

InsuranceUnited States51-200 Employees

Layr is the insurtech platform for efficient small commercial operations. Built by and for insurance brokers, Layr provides a white-labeled, technology-first experience that modernizes small commercial insurance policyholder experiences. Brokerages of all sizes use Layr to keep clients happy and focus brokers on the pursuit of higher revenue.

Section iconCompany Overview

Headquarters
931 Monroe Dr NE, Suite 102A-325 Atlanta, Georgia 30308, US
Phone number
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $5.2M

    Layr has raised a total of $5.2M of funding over 2 rounds. Their latest funding round was raised on Jul 01, 2020 in the amount of $5Mas a Seed.

  • $100M$250M

    Layr's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $5.2M

    Layr has raised a total of $5.2M of funding over 2 rounds. Their latest funding round was raised on Jul 01, 2020 in the amount of $5Mas a Seed.

  • $100M$250M

    Layr's revenue is estimated to be in the range of $100M$250M

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