Industry Focus Lebhar-Friedman specializes in B2B publishing for retail, foodservice, and healthcare sectors, presenting targeted opportunities to offer specialized marketing, advertising, or content solutions to businesses within these industries.
Recent Acquisition Being acquired by EnsembleIQ in 2018 indicates potential for collaborative growth initiatives and expanded outreach, making it an opportune moment to explore integrated service offerings or joint ventures.
Digital Engagement With investments in diverse online platforms and data analytics tools like Baidu Analytics and Bootstrap, Lebhar-Friedman emphasizes digital content delivery, signaling opportunities to promote digital advertising, sponsored content, or data-driven marketing services.
Market Position As a mid-sized publisher with 201-500 employees and annual revenue between 25 and 50 million dollars, Lebhar-Friedman offers a niche client base with potential for tailored B2B marketing campaigns and value-added services in publishing and media.
Growth Potential Operating within a competitive landscape alongside larger entities like Informa and Haymarket Media, there is an opportunity to target Messe and industry-specific events, content syndication, or customized media packages to increase market share.