AI powered growth Leger combines decades of market research experience with artificial intelligence to deliver end-to-end research, analytics, CX, and digital marketing, presenting opportunities to offer advanced AI-enabled research services, predictive insights, and automation to clients seeking faster, data-driven decisions.

Acquisition momentum Recent strategic moves include acquiring Element54 and expanding partnerships with Plus Company, signaling a growth trajectory and openness to expanding service capabilities and geographic reach that can be leveraged to upsell integrated research and advertising analytics packages.

Healthcare expansion New leadership in health and dedicated senior roles, such as SVP Health, plus healthcare-focused collaborations, indicate a strong opportunity to propose specialized health research, patient insights, and outcome measurement services to healthcare brands, providers, and pharma clients.

Shoppers and CX focus Creation of a shopper insights division and AI-moderated qualitative interviews suggest a growing emphasis on consumer behavior, retail analytics, and customer experience optimization, allowing cross-sell of targeted audience research, shopper segmentation, and UX/CX analytics offerings.

Financial and market positioning Leger operates as a Canadian-owned market research leader with modest revenue scale relative to the big firms, presenting a compelling value proposition for mid-market clients seeking high-quality, agile research, competitive pricing, and tailored partnerships across Canada and the U.S.