Market leadership Lendi Group operates Australia’s leading digital mortgage platform with a large loan book over 100 billion and a strong aggregator position, suggesting opportunities to upsell advanced mortgage optimization tools, AI-driven analytics, and cross-sell services to existing brokers and franchise partners.

Broker network leverage With a network of 1,300 brokers and 230 retail stores, there is a clear avenue to offer tech enhancements, CRM integrations, data hygiene services, and training programs to improve broker productivity and conversion rates.

Integrated ecosystem Aussie’s integrated property search, buyer’s agents, and conveyancing capabilities create potential for cross-platform partnerships, lead generation services, and unified customer journey tools for lenders, insurers, and service providers.

Growth momentum Recent recognition as Australia’s Aggregator of the Year 2024 and a revenue scale of 100–250 million indicate a high-growth profile ideal for strategic partnerships, co-branded offerings, and scalable tech deployments.

Competitive landscape Comparable peers show strong market activity with players of similar size; targeting Lendi’s franchise and broker network with competitive financing solutions, referral partnerships, and exclusive product deals could capture incremental share in the Australian mortgage market.