Insights

Expanding Market Presence Lendified has recently formed strategic partnerships with Fortress Investment Group, Loopfund, and Gr8Tables, demonstrating a proactive approach to expanding its reach within diverse small business sectors and enhancing its service offerings. These collaborations present opportunities to introduce complementary fintech solutions and tailor financing products to different industry segments.

Technology-Driven Operations The company's utilization of advanced tools such as Smartlook, GitHub, Selenium, and modern SaaS architecture indicates a focus on automating and optimizing credit origination processes. This technological sophistication suggests a readiness to integrate additional fintech tools, enabling further product innovation and automation enhancements to attract tech-savvy financial institutions.

Awards and Recognition Being recognized as Canada's fastest-growing B2B financing provider underscores Lendified’s strong market momentum and reputation. This positioning provides an opportunity to leverage its brand recognition when targeting potential clients seeking trusted and rapidly expanding financing solutions for their small business needs.

Funding and Revenue Growth With recent equity funding totaling over three million dollars and revenue estimates between one to ten million dollars, Lendified is positioned for growth and expansion. This financial stability offers prospects for offering upgraded service tiers, customized financing packages, or cross-selling advanced credit solutions to existing and new small business customers.

Market Focus and Customer Base Lendified’s specialization in quick and affordable online business loans, with a focus on underserved small businesses that lack sufficient banking capital, indicates a strong customer segmentation. Sales efforts could target financial institutions seeking white-label or API-based credit platforms, as well as small business clients looking for fast, flexible funding options in North America.

Lendified Tech Stack

Lendified uses 8 technology products and services including Smartlook, GitHub, Selenium, and more. Explore Lendified's tech stack below.

  • Smartlook
    Analytics
  • GitHub
    Communication And Collaboration
  • Selenium
    Frameworks And Libraries
  • Modernizr
    Javascript Libraries
  • Node.js
    Programming Languages
  • Salesloft
    Sales Enablement
  • HSTS
    Security
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Lendified's Email Address Formats

Lendified uses at least 2 format(s):
Lendified Email FormatsExamplePercentage
First.Last@lendified.comJohn.Doe@lendified.com
100%
FLast@merchantgrowth.comJDoe@merchantgrowth.com
100%

Frequently Asked Questions

Where is Lendified's headquarters located?

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Lendified's main headquarters is located at 372 Bay St, Toronto, Ontario M5H2W9, CA. The company has employees across 1 continents, including North America.

What is Lendified's official website and social media links?

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Lendified's official website is merchantgrowth.com and has social profiles on LinkedInCrunchbase.

What is Lendified's NAICS code?

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Lendified's NAICS code is 52 - Finance and Insurance.

How many employees does Lendified have currently?

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As of October 2025, Lendified has approximately 11 employees across 1 continents, including North America. Key team members include Qa Lead: A. M.Senior Loan Administrator: S. R.Q/A Software Developer: D. H.. Explore Lendified's employee directory with LeadIQ.

What industry does Lendified belong to?

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Lendified operates in the Financial Services industry.

What technology does Lendified use?

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Lendified's tech stack includes SmartlookGitHubSeleniumModernizrNode.jsSalesloftHSTSX-Content-Type-Options.

What is Lendified's email format?

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Lendified's email format typically follows the pattern of First.Last@lendified.com. Find more Lendified email formats with LeadIQ.

How much funding has Lendified raised to date?

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As of October 2025, Lendified has raised $3M in funding. The last funding round occurred on May 31, 2019 for $3M.

When was Lendified founded?

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Lendified was founded in 2015.

Lendified

Financial ServicesCanada11-50 Employees

Merchant Growth Ltd. ("Merchant Growth"), together with its funding vehicle, Merchant Opportunities Fund Limited Partnership, has acquired substantially all of the assets of Lendified Inc. ("Lendified").

Visit Merchant Growth today to learn more: https://merchantgrowth.com/

Lendified is Canada’s premier online lender for small businesses and offers an AI-powered credit platform to financial institutions across North America.

Lendified's fast and affordable business loans have become the preferred option for those who cannot get enough capital from their bank and don't want to resort to expensive forms of alternative financing. Small business owners can apply online in minutes, get an instant quote unique to them, and receive funding in as fast as 48 hours. The process is powered by the Lendified Platform, a modular SaaS platform that automates the origination process for small business lending. This innovative approach to lending has been featured by The Globe and Mail, Financial Post, Bloomberg, Toronto Star, and more.

Section iconCompany Overview

Headquarters
372 Bay St, Toronto, Ontario M5H2W9, CA
NAICS Code
52 - Finance and Insurance
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $3M

    Lendified has raised a total of $3M of funding over 5 rounds. Their latest funding round was raised on May 31, 2019 in the amount of $3M.

  • $1M$10M

    Lendified's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $3M

    Lendified has raised a total of $3M of funding over 5 rounds. Their latest funding round was raised on May 31, 2019 in the amount of $3M.

  • $1M$10M

    Lendified's revenue is estimated to be in the range of $1M$10M

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