Insights

Innovative Product Ecosystem Lensbaby's focus on creating a diverse ecosystem of specialty lenses inspired by vintage cameras presents a significant opportunity to target professional photographers and filmmakers seeking unique visual effects, thereby expanding their customer base and driving sales of new and complementary products.

Recent Launch Momentum The company's ongoing launch of new optics and collections, such as the Omni Universal Collection and Double Glass II Optic, indicates an active product development cycle that can attract repeat customers and upsell opportunities among existing users eager to explore the latest creative tools.

Market Positioning Lensbaby’s niche in creative and unconventional lenses positions it well to target boutique camera stores, specialty photography retailers, and online platforms focused on artistic photography, opening channels for strategic partnerships and exclusive product placements.

Growing Financials With revenue estimated between $25 million and $50 million, Lensbaby is experiencing healthy growth in a specialized market, making it a promising prospect for investment and distribution partners interested in expanding the reach of innovative photographic accessories.

Brand Values & Engagement The company’s commitment to creativity, integrity, and customer happiness underscores its appeal to photography communities and enthusiasts whose loyalty can be leveraged for targeted marketing campaigns, new product launches, and collaborative projects to boost sales.

Lensbaby Tech Stack

Lensbaby uses 8 technology products and services including Amazon Web Services, Cloudflare, Mailgun, and more. Explore Lensbaby's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Cloudflare
    Content Management System
  • Mailgun
    Email
  • styled-components
    Javascript Frameworks
  • Apple Pay
    Payment Processing
  • PushOwl Web Push Notifications
    Shopping Cart
  • ZURB Foundation
    UI Frameworks
  • Shogun Landing Page Builder
    Web Platform Extensions

Media & News

Lensbaby's Email Address Formats

Lensbaby uses at least 1 format(s):
Lensbaby Email FormatsExamplePercentage
First@lensbaby.comJohn@lensbaby.com
85%
F.Last@lensbaby.comJ.Doe@lensbaby.com
5%
Last@lensbaby.comDoe@lensbaby.com
5%
FirstLast@lensbaby.comJohnDoe@lensbaby.com
5%

Frequently Asked Questions

Where is Lensbaby's headquarters located?

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Lensbaby's main headquarters is located at 824 Southeast 16th Avenue Portland, Oregon 97214 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Lensbaby's phone number?

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You can contact Lensbaby's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Lensbaby's official website and social media links?

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Lensbaby's official website is lensbaby.com and has social profiles on LinkedIn.

What is Lensbaby's NAICS code?

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Lensbaby's NAICS code is 54192 - Photographic Services.

How many employees does Lensbaby have currently?

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As of May 2026, Lensbaby has approximately 20 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: J. D.Director Of Operations - General Manager: L. K.Director Of Operations: L. M.. Explore Lensbaby's employee directory with LeadIQ.

What industry does Lensbaby belong to?

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Lensbaby operates in the Photography industry.

What technology does Lensbaby use?

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Lensbaby's tech stack includes Amazon Web ServicesCloudflareMailgunstyled-componentsApple PayPushOwl Web Push NotificationsZURB FoundationShogun Landing Page Builder.

What is Lensbaby's email format?

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Lensbaby's email format typically follows the pattern of First@lensbaby.com. Find more Lensbaby email formats with LeadIQ.

When was Lensbaby founded?

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Lensbaby was founded in 2004.

Lensbaby

PhotographyOregon, United States11-50 Employees

Lensbaby is an independent camera lens manufacturer that makes creative-effects camera lenses that enable photographers to capture their world in unique and interesting ways. Craig Strong invented the Original Lensbaby to provide a softer, more organic feel to his digital pictures. The response he received from all those who tested the lens was overwhelmingly positive. Craig, with the help of Sam Pardue, founded Lensbaby to help bring Lensbaby SLR lenses to the world. 

Currently available for both SLR and PL-mount cameras, Lensbaby lenses come with interchangeable optics and a variety of accessories designed to maximize versatility and creative possibilities.

Company Values:

CREATIVITY - we honor new ways of understanding and expressing

INTEGRITY - we produce high quality products that deliver on the promises we make

GROWTH - we learn and grow as individuals and as an organization

CUSTOMER HAPPINESS - we treat our customers like royalty

EACH OTHER - we serve each other and the business that provides for us

THE PLANET - we minimize the negative environmental consequences of our work

Section iconCompany Overview

Headquarters
824 Southeast 16th Avenue Portland, Oregon 97214 United States
Phone number
NAICS Code
54192 - Photographic Services
Founded
2004
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    Lensbaby's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Lensbaby's revenue is estimated to be in the range of $25M$50M

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