Insights

Strategic Partnerships Leverage LMUS’s active collaboration model as they partner with Hyperhuman, Ultrahuman, HYROX, Spivi and others to expand ecosystem integrations. Target co-marketing and joint solutions that highlight AI-powered class customization, biometric data insights, and scalable fitness experiences across clubs and On Demand.

Digital Platform Expansion capitalize on their ongoing transition to digital and on-demand workouts, including LES MILLS On Demand, by offering scalable SaaS, analytics, and content distribution solutions that enhance streaming quality, personalization, and engagement metrics for club partners and consumers.

Analytics and Biometric With PowerPlug biometric data integration and a recent focus on biometric syncing with on-demand training, propose data-led offerings such as advanced analytics dashboards, cross-platform BI, and secure data pipelines to optimize class performance and member retention.

Sustainability and Impact LMUS’s carbon neutrality efforts and UNICEF partnership present an opening for sustainability-focused tech and services, including carbon accounting tools, ESG reporting dashboards, and partnerships with brands seeking to align wellness with decarbonization messaging.

Global Growth and Enablement Their international footprint and multiple regional partnerships indicate a need for scalable enablement, localized content, and partner enablement programs. Propose rollout support, partner training, and turnkey solutions to accelerate club adoption across markets.

Les Mills (US) Tech Stack

Les Mills (US) uses 8 technology products and services including Meta Business Suite, Quantcast Measure, Fastly, and more. Explore Les Mills (US)'s tech stack below.

  • Meta Business Suite
    Advertising
  • Quantcast Measure
    Analytics
  • Fastly
    Content Delivery Network
  • Amazon Aurora
    Database
  • Mailchimp
    Email
  • Slick
    Javascript Libraries
  • MaxMind
    Mapping And Gis
  • Google
    Search Engines

Media & News

Les Mills (US)'s Email Address Formats

Les Mills (US) uses at least 1 format(s):
Les Mills (US) Email FormatsExamplePercentage
First.Last@lesmills.comJohn.Doe@lesmills.com
87%
First.L@lesmills.comJohn.D@lesmills.com
6%
First@lesmills.comJohn@lesmills.com
4%
FirstLast@lesmills.comJohnDoe@lesmills.com
3%

Frequently Asked Questions

What is Les Mills (US)'s official website and social media links?

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Les Mills (US)'s official website is lesmills.com and has social profiles on LinkedIn.

How much revenue does Les Mills (US) generate?

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As of July 2026, Les Mills (US)'s annual revenue is estimated to be $50M - $100M.

What is Les Mills (US)'s NAICS code?

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Les Mills (US)'s NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Les Mills (US) have currently?

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As of July 2026, Les Mills (US) has approximately 348 employees across 4 continents, including North AmericaEuropeOceania. Key team members include Director Of Strategic Partnerships: C. G.Director Of National Accounts: M. M.National Customer Experience Manager: D. D. B.. Explore Les Mills (US)'s employee directory with LeadIQ.

What industry does Les Mills (US) belong to?

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Les Mills (US) operates in the Wellness and Fitness Services industry.

What technology does Les Mills (US) use?

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Les Mills (US)'s tech stack includes Meta Business SuiteQuantcast MeasureFastlyAmazon AuroraMailchimpSlickMaxMindGoogle.

What is Les Mills (US)'s email format?

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Les Mills (US)'s email format typically follows the pattern of First.Last@lesmills.com. Find more Les Mills (US) email formats with LeadIQ.

When was Les Mills (US) founded?

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Les Mills (US) was founded in 1968.
Les Mills (US) logo

Les Mills (US)

Wellness and Fitness ServicesIllinois, United States201-500 Employees

Les Mills US (LMUS) operates in the wellness and fitness services sector as part of a global fitness brand. It delivers structured group fitness programs and digital offerings that blend music, movement, and motivation for club partners and individual participants. Its signature programs include BODYPUMP, a barbell-based class; THE TRIP, an immersive cycling experience; and BODYCOMBAT, martial arts-inspired training, alongside more than a thousand workouts available on LES MILLS On Demand. The company provides fitness club solutions by integrating live classes with digital platforms to support member engagement and club operations. It also pursues sustainability and social impact through carbon neutrality for its global offices and by partnering with UNICEF on the BORN TO MOVE initiative to support children's health and development.

Headquartered in Chicago, Illinois, LMUS sits within the broader Les Mills international brand, focusing on blended physical and digital fitness experiences. The organization emphasizes diversity, equity, and inclusion as a cultural priority and advocates for a healthy work-life balance for its workforce. In 2026 the company expanded its partnerships and product capabilities, including the May launch of PowerPlug with Ultrahuman to synchronize biometric data with on-demand training. The business operates as a mid-sized enterprise serving club partners and individual users through its fitness programs and the LES MILLS On Demand platform.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1968
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Les Mills (US)'s revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Les Mills (US)'s revenue is estimated to be in the range of $50M - $100M

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