Lexer

Technology, Information and InternetVictoria, Australia51-200 Employees

Fragmented customer data = fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve.

A SINGLE CUSTOMER VIEW 

> Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use. 
> Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy and lifestyle data.
 
ENHANCED CUSTOMER PROFILES 

> Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop and more. 
> Predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on and churn risk. 

ACTIONABLE CUSTOMER INSIGHTS AND HIGH VALUE SEGMENTS

> Create and compare customer segments using attributes like RFM purchase behavior, product interests and channel preferences.
> Identify and engage high value customer segments and lookalike audiences. 
> Identify and reengage inactive and lapsed customers.

EFFORTLESS AND EFFECTIVE TARGETING 

> Quickly activate audience segments in your digital channels with as little as 3-clicks. 
> Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort.

MARKETER-FRIENDLY DASHBOARDS 

> Know how much every segment spends, on what products and when.
> Understand where your sales are coming from and the impact of your marketing.
> Identify growth opportunities in just a few clicks - no data science required.



Lexer Engage is an easy-to-use customer service hub for communicating with your customers via social media and email.

PERSONALIZED CUSTOMER CARE

> Holistic view of each customer contains 1st party and social data 
> Fast, simple, and intuitive workflows
> Centralized inbox
> SLA & team reporting
> Recommended responses

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