Content Expansion The company recently launched a content-rich website and value packs, indicating a willingness to invest in customer education and bundled offerings. This creates an opportunity to upsell managed print and document solutions through targeted content-led campaigns and cross-sell of added value services.

Managed Print Growth With emphasis on Copiers, Printers, Wide Format, and Managed Print, there is a clear ongoing demand for print fleet optimization. Propose managed print services, fleet assessments, and printer lifecycle management to optimize costs and device utilization.

Regional Focus Serving Minnesota and North Dakota, the company operates in a defined regional market. Target regional OEM partnerships, local service contracts, and outbound outreach tailored to mid-market businesses in these states to maximize service coverage and response times.

Digital Tools Tech stack includes WordPress, WooCommerce, Hotjar and New Relic, signaling digital commerce and analytics readiness. Leverage data-driven enablement for upsell campaigns, ecommerce-enabled product bundles, and remote monitoring of managed IT and print services.

Financial Scope Revenue in the mid-range with 11-50 employees suggests a growing but mid-sized business with potential for scalable tech adoption. Propose tiered service levels, volume discounts, and flexible financing for fleet upgrades and managed IT deployments to accelerate adoption.