Insights

Growing Community Engagement Lick Home’s focus on building a supportive community of decorators presents an opportunity to expand sales through targeted marketing, personalized product recommendations, and community-driven promotions to increase customer loyalty and repeat purchases.

Sustainable Product Appeal With a strong emphasis on eco-friendly products such as FSC-certified wallpaper and water-based low VOC paints, there is potential to upsell additional sustainable decorating supplies and promote green certifications to environmentally conscious consumers.

Strategic Acquisition Advantage The recent acquisition of Eco Union positions Lick Home as a leader in sustainable tools, opening pathways to cross-sell eco-friendly decorating products and collaborate with eco-conscious retailers or contractors to expand market reach.

Technology Integration Lick Home’s use of advanced tech stack like Amazon Web Services and real-time analytics tools creates opportunities for personalized online experiences and targeted marketing campaigns that can drive higher conversion rates from visitors to buyers.

Global Expansion Potential With ambitions to scale globally and a growing community, there is a significant opportunity to develop localized product offerings, strategic partnerships, and international marketing initiatives to accelerate growth in new markets.

Lick Tech Stack

Lick uses 8 technology products and services including Google Analytics Enhanced eCommerce, Segment, Webpack, and more. Explore Lick's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Segment
    Customer Data Platforms
  • Webpack
    Development
  • React
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Node.js
    Programming Languages
  • Nginx
    Web Servers
  • Facebook
    Widgets

Media & News

Lick's Email Address Formats

Lick uses at least 1 format(s):
Lick Email FormatsExamplePercentage
First.Last@lickhome.comJohn.Doe@lickhome.com
96%
First.Middle@lickhome.comJohn.Michael@lickhome.com
2%
LastFir@lickhome.comDoeJoh@lickhome.com
1%
First@lickhome.comJohn@lickhome.com
1%

Frequently Asked Questions

What is Lick's stock symbol?

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Lick is a publicly traded company; the company's stock symbol is CLIK.

What is Lick's official website and social media links?

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Lick's official website is lickhome.com and has social profiles on LinkedIn.

What is Lick's NAICS code?

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Lick's NAICS code is 31-33 - Manufacturing.

How many employees does Lick have currently?

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As of February 2026, Lick has approximately 83 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Marketing Officer: R. H.Chief Technology Officer: S. L.Chief Operating Officer: M. W.. Explore Lick's employee directory with LeadIQ.

What industry does Lick belong to?

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Lick operates in the Manufacturing industry.

What technology does Lick use?

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Lick's tech stack includes Google Analytics Enhanced eCommerceSegmentWebpackReactjQueryNode.jsNginxFacebook.

What is Lick's email format?

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Lick's email format typically follows the pattern of First.Last@lickhome.com. Find more Lick email formats with LeadIQ.

When was Lick founded?

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Lick was founded in 2019.

Lick

ManufacturingEngland, United Kingdom51-200 Employees

Our Mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects.

Lick is a community-powered decorating movement. We are a force for change in the home decor space with a vision to transform the industry for our decorators and for the planet. 
Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs.  The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. 

We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, blinds and supplies with real people and real homes in mind.

It's why we curate the colours in our product ranges,  it's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small, it's why we're building a supportive community of decorators to inspire each other with their projects, and it’s why we are rethinking how technology can transform this category. 


We're on a mission to transform the $1trillon global home decor category, and our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe. 

Decorator success starts at home...our home. That is why our ambition is to be a definitive people-powered company. Building an environment where individuals thrive and collectively achieve significant results.

Section iconCompany Overview

Stock Symbol
CLIK
NAICS Code
31-33 - Manufacturing
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Lick's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Lick's revenue is estimated to be in the range of $1M$10M

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