Community driven growth Leverage Lick’s strong decorator community and color consultancy expertise to offer collaborative marketing programs, co-branded tutorials, and exclusive product bundles that increase engagement and repeat purchases among hobbyists and professional decorators.

Sustainable product edge Highlight and upsell the water-based low VOC paints and FSC-certified wallpapers as premium, eco-friendly options to attract sustainability-minded consumers and interior professionals seeking green certification for projects.

Global expansion potential Position Lick as a scalable platform for international growth by offering turnkey country launches, localized color consultants, and community-management tools to rapidly build decorators’ communities in new markets.

Tech-enabled experience Utilize Lick’s modern tech stack to offer personalized color recommendations, virtual consultations, and project inspiration via the website and app, creating opportunities for data-driven upsells and paid expert services.

Strategic partnerships Explore collaborations with home improvement retailers, DIY influencers, and interior designers to broaden distribution, co-create content, and drive traffic to Lick’s product ranges and community platforms.