Expansion & Reach Lift Brands operates in 20+ countries with over 1,600 locations, presenting a scalable market footprint and potential for multi-market collaborations, co-branding opportunities, and franchise system enhancements across regions.

Franchise Safety Recent moves to make CoverMe mandatory for Snap Fitness franchises highlight a focus on safety, compliance, and streamlined operations, creating a selling point for selling additional compliance, HR tech, and coverage solutions to existing and prospective franchises.

Tech Stack A diverse tech stack including Google Cloud, Looker, Zendesk, Shopify, and Asana indicates readiness for data-driven sales enablement, customer support optimization, e-commerce growth, and partner integrations to improve member acquisition and retention.

Leadership Momentum Strategic leadership changes and key hires in 2023–2024, including CEO appointment for EMEA and a Franchise Sales Manager, signal ongoing growth initiatives and potential opportunities to align enterprise solutions with regional expansion plans.

Partnership Potential Existing collaborations with SoulBody and Virtual Group plus the Fitness On Demand platform present doors for cross-sell of digital programming, on-demand classes, and brand partnerships with corporate wellness and fitness technology vendors.