Insights

Growing Market Presence With over 67 stores across Australia and New Zealand, Lincraft has a strong physical retail footprint that can be further expanded through omni-channel sales strategies and targeted promotions to increase customer engagement and sales.

E-commerce Expansion As Australia's biggest online craft store, Lincraft's robust digital platform (www.lincraft.com.au) offers significant opportunity to boost online sales through targeted digital marketing, personalized experiences, and new product offerings tailored to craft enthusiasts.

Crafting Trend Focus Lincraft's commitment to sourcing the latest fashion and creative ideas positions it well to leverage emerging craft trends, offering retailers and suppliers the chance to introduce innovative products that align with current customer interests.

Competitive Landscape Facing competition from new entrants like Spotlight, which is focusing on creative categories with classes and workshops, Lincraft can capitalize on its established brand reputation to develop exclusive workshops or DIY content that drives store traffic and customer loyalty.

Targeted B2B Opportunities Lincraft's diverse product range from fabric to craft supplies offers potential for collaboration with suppliers and manufacturers interested in distributing or co-branding products tailored to the craft community, enabling revenue growth through wholesale and bespoke partnerships.

Lincraft Tech Stack

Lincraft uses 8 technology products and services including TikTok Pixel, Foursixty, Prototype, and more. Explore Lincraft's tech stack below.

  • TikTok Pixel
    Analytics
  • Foursixty
    Content Management System
  • Prototype
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • VISA
    Miscellaneous
  • Algolia
    Search Engines
  • Google Tag Manager
    Tag Management
  • Google Plus
    Widgets

Lincraft's Email Address Formats

Lincraft uses at least 1 format(s):
Lincraft Email FormatsExamplePercentage
First.Last@lincraft.com.auJohn.Doe@lincraft.com.au
40%
FLast@lincraft.com.auJDoe@lincraft.com.au
10%
First.Last@lincraft.com.auJohn.Doe@lincraft.com.au
40%
FLast@lincraft.com.auJDoe@lincraft.com.au
10%

Frequently Asked Questions

Where is Lincraft's headquarters located?

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Lincraft's main headquarters is located at Melbourne, Victoria Australia. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Lincraft's official website and social media links?

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Lincraft's official website is lincraft.com.au and has social profiles on LinkedIn.

What is Lincraft's SIC code NAICS code?

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Lincraft's SIC code is 5949 - Sewing, Needlework, and Piece Goods Stores NAICS code is 44-45 - Retail Trade.

How many employees does Lincraft have currently?

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As of April 2026, Lincraft has approximately 231 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Legal Officer: B. S.Chief Financial Officer: D. D.Joint Managing Director Lincraft Australia: J. M.. Explore Lincraft's employee directory with LeadIQ.

What industry does Lincraft belong to?

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Lincraft operates in the Retail industry.

What technology does Lincraft use?

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Lincraft's tech stack includes TikTok PixelFoursixtyPrototypeVue.jsVISAAlgoliaGoogle Tag ManagerGoogle Plus.

What is Lincraft's email format?

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Lincraft's email format typically follows the pattern of First.Last@lincraft.com.au. Find more Lincraft email formats with LeadIQ.

When was Lincraft founded?

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Lincraft was founded in 1950.

Lincraft

RetailVictoria, Australia201-500 Employees

Lincraft has always been led by skilled retailers with a vision that has allowed the company to diversify and grow, with over 67 stores in Australia and New Zealand.
 
Beginning as a fabric stall in Melbourne in the 1950’s, Lincraft was nurtured by three generations of the Ross family before current owners John Maguire and Brian Swersky established Lincraft Australia in 2005. 

Lincraft specialises in craft, fabric, yarn, haberdashery, window furnishings, manchester, fashion accessories and much more. We value the ever changing and evolving world of craft, sending our most passionate buyers to the ends of the earth to the world’s major craft, yarn and fabric fairs, with strict instructions to source the latest in fashion and creative ideas, and return with fresh inspiration for our customers.

Here at Lincraft, we know that nothing is more rewarding than creating something with your own hands, and once the love of craft starts, it can be difficult to stop! That’s the inspiration behind Lincraft’s “How To Make” series – bags to bolero’s, slippers to hoodies, patchwork quilts to Christmas scrapbooks - an entire library of free projects that are easy to do, hard to resist and available in store or online!

Australia’s biggest online craft store is now open for business at www.lincraft.com.au.

Section iconCompany Overview

Headquarters
Melbourne, Victoria Australia
SIC Code
5949 - Sewing, Needlework, and Piece Goods Stores
NAICS Code
44-45 - Retail Trade
Founded
1950
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Lincraft's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Lincraft's revenue is estimated to be in the range of $25M$50M

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