Insights

Expanding Craft Market Lincraft's focus on craft, fabric, and creative supplies positions it well to capture a growing market of DIY enthusiasts and hobby crafters seeking quality materials and inspiration-based content.

Online Growth Opportunity With Australia’s largest online craft store, there is significant potential to expand digital marketing efforts, enhance e-commerce capabilities, and increase cross-selling of craft projects and supplies.

Competitive Differentiation Lincraft’s unique “How To Make” educational series provides opportunities for partnerships with craft influencers, online workshops, and exclusive product collaborations that can drive customer engagement and loyalty.

Market Expansion The emergence of competitors like Spotlight indicates an ongoing demand for dedicated craft and sewing retail outlets, suggesting opportunities for Lincraft to explore new store formats or target niche markets within the craft community.

Partnership & Collaboration Leveraging its supply network and sourcing expertise, Lincraft can expand collaborations with local artisans, designers, and craft brands to develop exclusive product lines that appeal to both casual and serious crafters.

Lincraft Tech Stack

Lincraft uses 8 technology products and services including Hotjar, WordPress, RxJS, and more. Explore Lincraft's tech stack below.

  • Hotjar
    Analytics
  • WordPress
    Content Management System
  • RxJS
    Javascript Frameworks
  • Prototype
    Javascript Frameworks
  • VISA
    Miscellaneous
  • HSTS
    Security
  • ZURB Foundation
    UI Frameworks
  • Google Plus
    Widgets

Lincraft's Email Address Formats

Lincraft uses at least 1 format(s):
Lincraft Email FormatsExamplePercentage
First.Last@lincraft.com.auJohn.Doe@lincraft.com.au
80%
FLast@lincraft.com.auJDoe@lincraft.com.au
20%

Frequently Asked Questions

Where is Lincraft's headquarters located?

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Lincraft's main headquarters is located at Melbourne, Victoria Australia. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Lincraft's official website and social media links?

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Lincraft's official website is lincraft.com.au and has social profiles on LinkedIn.

What is Lincraft's SIC code NAICS code?

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Lincraft's SIC code is 5949 - Sewing, Needlework, and Piece Goods Stores NAICS code is 44-45 - Retail Trade.

How many employees does Lincraft have currently?

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As of May 2026, Lincraft has approximately 229 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Legal Officer: B. S.Chief Financial Officer: D. D.Joint Managing Director Lincraft Australia: J. M.. Explore Lincraft's employee directory with LeadIQ.

What industry does Lincraft belong to?

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Lincraft operates in the Retail industry.

What technology does Lincraft use?

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Lincraft's tech stack includes HotjarWordPressRxJSPrototypeVISAHSTSZURB FoundationGoogle Plus.

What is Lincraft's email format?

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Lincraft's email format typically follows the pattern of First.Last@lincraft.com.au. Find more Lincraft email formats with LeadIQ.

When was Lincraft founded?

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Lincraft was founded in 1950.

Lincraft

RetailVictoria, Australia201-500 Employees

Lincraft has always been led by skilled retailers with a vision that has allowed the company to diversify and grow, with over 67 stores in Australia and New Zealand.
 
Beginning as a fabric stall in Melbourne in the 1950’s, Lincraft was nurtured by three generations of the Ross family before current owners John Maguire and Brian Swersky established Lincraft Australia in 2005. 

Lincraft specialises in craft, fabric, yarn, haberdashery, window furnishings, manchester, fashion accessories and much more. We value the ever changing and evolving world of craft, sending our most passionate buyers to the ends of the earth to the world’s major craft, yarn and fabric fairs, with strict instructions to source the latest in fashion and creative ideas, and return with fresh inspiration for our customers.

Here at Lincraft, we know that nothing is more rewarding than creating something with your own hands, and once the love of craft starts, it can be difficult to stop! That’s the inspiration behind Lincraft’s “How To Make” series – bags to bolero’s, slippers to hoodies, patchwork quilts to Christmas scrapbooks - an entire library of free projects that are easy to do, hard to resist and available in store or online!

Australia’s biggest online craft store is now open for business at www.lincraft.com.au.

Section iconCompany Overview

Headquarters
Melbourne, Victoria Australia
SIC Code
5949 - Sewing, Needlework, and Piece Goods Stores
NAICS Code
44-45 - Retail Trade
Founded
1950
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Lincraft's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Lincraft's revenue is estimated to be in the range of $25M$50M

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