Insights

Growth Opportunities Lincraft’s extensive national presence with over 67 stores across Australia and New Zealand presents significant opportunities for sales expansion through wholesale partnerships, exclusive product offerings, and tailored supply chain solutions to enhance their craft and fabric product ranges.

Digital Expansion With Australia’s biggest online craft store and a robust tech stack, Lincraft is well-positioned to boost e-commerce sales through targeted digital marketing, personalized online promotions, and enhanced customer engagement platforms to reach craft enthusiasts nationwide.

Market Competitors Facing increasing competition from Spotlight’s new store concepts and classes, there is an opportunity to develop innovative product bundles, craft kits, or exclusive content collaborations to differentiate offerings and capture a larger share of the DIY and craft segment.

Creative Content Lincraft’s “How To Make” series and in-store inspiration programs suggest a focus on content-driven marketing; partnering on DIY workshops, exclusive tutorials, or craft education materials could drive customer loyalty and increase repeat purchases.

Market Trends Given the rising consumer interest in handmade and personalized crafts, suppliers offering eco-friendly, trendy fabrics, yarns, and craft materials are well-positioned to develop targeted product lines that align with current market preferences and help Lincraft expand its creative offerings.

Lincraft Tech Stack

Lincraft uses 8 technology products and services including TikTok Pixel, Foursixty, Prototype, and more. Explore Lincraft's tech stack below.

  • TikTok Pixel
    Analytics
  • Foursixty
    Content Management System
  • Prototype
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • VISA
    Miscellaneous
  • Algolia
    Search Engines
  • Google Tag Manager
    Tag Management
  • Google Plus
    Widgets

Lincraft's Email Address Formats

Lincraft uses at least 1 format(s):
Lincraft Email FormatsExamplePercentage
First.Last@lincraft.com.auJohn.Doe@lincraft.com.au
40%
FLast@lincraft.com.auJDoe@lincraft.com.au
10%
First.Last@lincraft.com.auJohn.Doe@lincraft.com.au
40%
FLast@lincraft.com.auJDoe@lincraft.com.au
10%

Frequently Asked Questions

Where is Lincraft's headquarters located?

Minus sign iconPlus sign icon
Lincraft's main headquarters is located at Melbourne, AU. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Lincraft's official website and social media links?

Minus sign iconPlus sign icon
Lincraft's official website is lincraft.com.au and has social profiles on LinkedIn.

What is Lincraft's NAICS code?

Minus sign iconPlus sign icon
Lincraft's NAICS code is 44-45 - Retail Trade.

How many employees does Lincraft have currently?

Minus sign iconPlus sign icon
As of October 2025, Lincraft has approximately 1K employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Legal Officer: B. S.Chief Financial Officer: D. D.Joint Managing Director Lincraft Australia: J. M.. Explore Lincraft's employee directory with LeadIQ.

What industry does Lincraft belong to?

Minus sign iconPlus sign icon
Lincraft operates in the Retail industry.

What technology does Lincraft use?

Minus sign iconPlus sign icon
Lincraft's tech stack includes TikTok PixelFoursixtyPrototypeVue.jsVISAAlgoliaGoogle Tag ManagerGoogle Plus.

What is Lincraft's email format?

Minus sign iconPlus sign icon
Lincraft's email format typically follows the pattern of First.Last@lincraft.com.au. Find more Lincraft email formats with LeadIQ.

When was Lincraft founded?

Minus sign iconPlus sign icon
Lincraft was founded in 1950.
Lincraft

Lincraft

RetailMelbourne, Australia1001-5000 Employees

Lincraft has always been led by skilled retailers with a vision that has allowed the company to diversify and grow, with over 67 stores in Australia and New Zealand.
 
Beginning as a fabric stall in Melbourne in the 1950’s, Lincraft was nurtured by three generations of the Ross family before current owners John Maguire and Brian Swersky established Lincraft Australia in 2005. 

Lincraft specialises in craft, fabric, yarn, haberdashery, window furnishings, manchester, fashion accessories and much more. We value the ever changing and evolving world of craft, sending our most passionate buyers to the ends of the earth to the world’s major craft, yarn and fabric fairs, with strict instructions to source the latest in fashion and creative ideas, and return with fresh inspiration for our customers.

Here at Lincraft, we know that nothing is more rewarding than creating something with your own hands, and once the love of craft starts, it can be difficult to stop! That’s the inspiration behind Lincraft’s “How To Make” series – bags to bolero’s, slippers to hoodies, patchwork quilts to Christmas scrapbooks - an entire library of free projects that are easy to do, hard to resist and available in store or online!

Australia’s biggest online craft store is now open for business at www.lincraft.com.au.

Section iconCompany Overview

Headquarters
Melbourne, AU
NAICS Code
44-45 - Retail Trade
Founded
1950
Employees
1001-5000

Section iconFunding & Financials

  • $25M$50M

    Lincraft's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Lincraft's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.