What is Lincraft's NAICS code?

Lincraft's NAICS code is 44-45 (Retail Trade).

Insights

Expanding Craft Market Lincraft's focus on craft, fabric, and creative supplies positions it well to capture a growing market of DIY enthusiasts and hobby crafters seeking quality materials and inspiration-based content.

Online Growth Opportunity With Australia’s largest online craft store, there is significant potential to expand digital marketing efforts, enhance e-commerce capabilities, and increase cross-selling of craft projects and supplies.

Competitive Differentiation Lincraft’s unique “How To Make” educational series provides opportunities for partnerships with craft influencers, online workshops, and exclusive product collaborations that can drive customer engagement and loyalty.

Market Expansion The emergence of competitors like Spotlight indicates an ongoing demand for dedicated craft and sewing retail outlets, suggesting opportunities for Lincraft to explore new store formats or target niche markets within the craft community.

Partnership & Collaboration Leveraging its supply network and sourcing expertise, Lincraft can expand collaborations with local artisans, designers, and craft brands to develop exclusive product lines that appeal to both casual and serious crafters.

Similar companies to Lincraft

Lincraft Tech Stack

Lincraft uses 8 technology products and services including Hotjar, WordPress, RxJS, and more. Explore Lincraft's tech stack below.

Hotjar
Analytics
WordPress
Content Management System
RxJS
Javascript Frameworks
Prototype
Javascript Frameworks
VISA
Miscellaneous
HSTS
Security
ZURB Foundation
UI Frameworks
Google Plus
Widgets

Media & News

Spotlight Creative Llc identified as competitor of Lincraft Australia Pty.
Spotlight, long a mainstay of homemaker centres in Australia, is making a major push into shopping centres with a new, small-format store concept that focuses on the brand’s “creative” categories – craft, sew and party – and offers classes and DIY workshops as it looks to reach new customers and take market share from the likes of Kmart and Lincraft.
Dec 17, 2019 | insideretail.com.au

Lincraft's Email Address Formats

Lincraft uses at least 1 format(s):

Lincraft Email Formats	Example	Percentage
First.Last@lincraft.com.au	John.Doe@lincraft.com.au	80%
FLast@lincraft.com.au	JDoe@lincraft.com.au	20%

Frequently Asked Questions

Where is Lincraft's headquarters located?

Lincraft's main headquarters is located at Melbourne, Victoria Australia. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Lincraft's official website and social media links?

Lincraft's official website is lincraft.com.au and has social profiles on LinkedIn.

What is Lincraft's SIC code NAICS code?

Lincraft's SIC code is 5949 - Sewing, Needlework, and Piece Goods Stores NAICS code is 44-45 - Retail Trade.

How many employees does Lincraft have currently?

As of May 2026, Lincraft has approximately 229 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Legal Officer: B. S.Chief Financial Officer: D. D.Joint Managing Director Lincraft Australia: J. M.. Explore Lincraft's employee directory with LeadIQ.

What industry does Lincraft belong to?

Lincraft operates in the Retail industry.

What technology does Lincraft use?

Lincraft's tech stack includes HotjarWordPressRxJSPrototypeVISAHSTSZURB FoundationGoogle Plus.

What is Lincraft's email format?

Lincraft's email format typically follows the pattern of First.Last@lincraft.com.au. Find more Lincraft email formats with LeadIQ.

When was Lincraft founded?

Lincraft was founded in 1950.

Lincraft

Q: What is Lincraft's official website and social media links?

Lincraft's official website is lincraft.com.au. Lincraft has social profiles on LinkedIn.

Q: How many employees does Lincraft have currently?

Lincraft has approximately 229 employees.

Q: What technology does Lincraft use?

Lincraft's tech stack includes HSTS, Cloudflare Bot Management, Shop Pay, Keen-Slider, oEmbed.

RetailVictoria, Australia201-500 Employees

Lincraft is a Melbourne-based retail company with 201-500 employees and about 67 stores across Australia and New Zealand. The business traces its origins to a fabric stall in Melbourne in the 1950s and was developed over three generations of the Ross family before current owners established Lincraft Australia in 2005. Lincraft specializes in craft-related products, including fabric, yarn, haberdashery, window furnishings, manchester, fashion accessories, and related items. The company emphasizes sourcing fashion and creative ideas by sending buyers to major craft, yarn, and fabric fairs to bring back inspiration for customers. It operates an online platform, described as Australia’s biggest online craft store, at www.lincraft.com.au, and provides a library of free craft projects available in-store and online.