Insights

Expanding Online Presence Lincraft's status as Australia's largest online craft store presents significant opportunities to explore e-commerce growth strategies, personalized marketing, and digital campaigns aimed at increasing sales and customer retention.

Market Competition With competitors like Spotlight intensifying their focus on craft and DIY markets through new store concepts and classes, Lincraft can leverage its established brand to attract the creative segment seeking hands-on experiences and exclusive product offerings.

Product Diversification Lincraft's broad product range including fabric, yarn, haberdashery, and home furnishings positions it well for cross-selling and bundling opportunities, appealing to customers looking for comprehensive craft solutions both in-store and online.

Customer Engagement The company's emphasis on free project tutorials and inspiring content creates potential for targeted marketing campaigns and workshops that can boost customer loyalty, increase basket size, and drive repeat sales.

Growth Through Innovation Utilizing its current tech stack and sourcing new creative ideas, Lincraft could innovate with virtual classes, augmented reality shopping, or exclusive craft kits, opening new revenue streams and engaging a broader customer base.

Lincraft Tech Stack

Lincraft uses 8 technology products and services including TikTok Pixel, Foursixty, Prototype, and more. Explore Lincraft's tech stack below.

  • TikTok Pixel
    Analytics
  • Foursixty
    Content Management System
  • Prototype
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • VISA
    Miscellaneous
  • Algolia
    Search Engines
  • Google Tag Manager
    Tag Management
  • Google Plus
    Widgets

Lincraft's Email Address Formats

Lincraft uses at least 1 format(s):
Lincraft Email FormatsExamplePercentage
First.Last@lincraft.com.auJohn.Doe@lincraft.com.au
40%
FLast@lincraft.com.auJDoe@lincraft.com.au
10%
First.Last@lincraft.com.auJohn.Doe@lincraft.com.au
40%
FLast@lincraft.com.auJDoe@lincraft.com.au
10%

Frequently Asked Questions

What is Lincraft's official website and social media links?

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Lincraft's official website is lincraft.com.au and has social profiles on LinkedIn.

What is Lincraft's SIC code NAICS code?

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Lincraft's SIC code is 5949 - Sewing, Needlework, and Piece Goods Stores NAICS code is 44-45 - Retail Trade.

How many employees does Lincraft have currently?

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As of December 2025, Lincraft has approximately 230 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Legal Officer: B. S.Chief Financial Officer: D. D.Joint Managing Director Lincraft Australia: J. M.. Explore Lincraft's employee directory with LeadIQ.

What industry does Lincraft belong to?

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Lincraft operates in the Retail industry.

What technology does Lincraft use?

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Lincraft's tech stack includes TikTok PixelFoursixtyPrototypeVue.jsVISAAlgoliaGoogle Tag ManagerGoogle Plus.

What is Lincraft's email format?

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Lincraft's email format typically follows the pattern of First.Last@lincraft.com.au. Find more Lincraft email formats with LeadIQ.

When was Lincraft founded?

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Lincraft was founded in 1950.

Lincraft

RetailVictoria, Australia201-500 Employees

Lincraft has always been led by skilled retailers with a vision that has allowed the company to diversify and grow, with over 67 stores in Australia and New Zealand.
 
Beginning as a fabric stall in Melbourne in the 1950’s, Lincraft was nurtured by three generations of the Ross family before current owners John Maguire and Brian Swersky established Lincraft Australia in 2005. 

Lincraft specialises in craft, fabric, yarn, haberdashery, window furnishings, manchester, fashion accessories and much more. We value the ever changing and evolving world of craft, sending our most passionate buyers to the ends of the earth to the world’s major craft, yarn and fabric fairs, with strict instructions to source the latest in fashion and creative ideas, and return with fresh inspiration for our customers.

Here at Lincraft, we know that nothing is more rewarding than creating something with your own hands, and once the love of craft starts, it can be difficult to stop! That’s the inspiration behind Lincraft’s “How To Make” series – bags to bolero’s, slippers to hoodies, patchwork quilts to Christmas scrapbooks - an entire library of free projects that are easy to do, hard to resist and available in store or online!

Australia’s biggest online craft store is now open for business at www.lincraft.com.au.

Section iconCompany Overview

SIC Code
5949 - Sewing, Needlework, and Piece Goods Stores
NAICS Code
44-45 - Retail Trade
Founded
1950
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Lincraft's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Lincraft's revenue is estimated to be in the range of $25M$50M

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