Boutique scale Linkage is a small market research firm with a flexible, right-sized research approach that can serve both emerging and established brands, suggesting sales opportunities in mid-market clients seeking cost-effective, responsive research partnerships.

Diverse method mix Their offerings span qualitative, quantitative, consumer immersion and co-creation workshops, indicating up-selling or cross-selling potential to clients who want end-to-end or modular research programs tailored to specific business needs.

Free From niche Leadership behind the Free From Forum signals a strong stance in niche consumer trends (gluten-free, dairy-free, GMO-free, natural), presenting a pathway to secure consulting or ongoing tracking engagements with brands aligning to clean-label and wellness trends.

Tech-enabled While lean, their tech stack includes analytics and data tools (Google Analytics, MySQL) and digital integration capabilities, enabling data-driven storytelling and potential sell-in of measurement and analytics support for client campaigns.

Growth footholds Revenue is in a startup to small-scale range with growing networks and media exposure; target mid-market clients seeking affordable, scalable research partnerships and international brands expanding into U.S. markets could be receptive.