Home Try On Leverage the Home Try On Collection launch as a sales hook to drive engagement with online shoppers who seek experiential purchasing. Create targeted campaigns highlighting at-home try-on ease, with limited-time offers to convert hesitant buyers into completed orders.

Private Label Luxury Position Liori as a premium yet accessible option in certified fancy diamonds and vintage pieces. Pursue partnerships with luxury lifestyle platforms and concierge services to expand reach among high-net-worth individuals seeking curated, verified jewelry.

Web Experience Capitalize on a multi-platform tech stack (Magento, Shopify, Google Ads, Klaviyo) to run personalized funnel campaigns. Implement retargeting and email automation focused on engagement signals from Home Try On interest, inventory drops, and new collections.

Payment Confidence Promote multiple secure payment options (Apple Pay, Venmo) to reduce checkout friction. Highlight trusted certifications and secure checkout in ads and product pages to increase conversion rates among cautious buyers.

Midmarket Growth With revenue in the tens of millions and a lean employee base, target mid-market jewelry retailers and trade partnerships for wholesale-like collaborations, limited-time collections, or co-branded experiences to accelerate scale while maintaining boutique positioning.