Local Community Focus Live Well Mattress & Furnishing Centres’ commitment to serving the local community presents an opportunity to develop targeted marketing campaigns emphasizing community engagement, personalized customer service, and local promotions to build brand loyalty and increase foot traffic.

Online Presence Enhancement With a digital infrastructure that includes Shopify, Vue.js, and AWS, there is potential to expand online sales channels, improve website functionality, and leverage digital advertising to reach a broader audience beyond the immediate geographic area.

Customer Satisfaction Promise The 30-day satisfaction guarantee can be promoted as a unique selling point in marketing efforts, attracting new customers seeking risk-free purchases, and creating opportunities for cross-sell and upsell of complementary furniture and accessories.

Competitive Pricing Strategy Operating in a retail space with large players like Mattress Firm and IKEA, emphasizing personalized service and community-first values can differentiate Live Well and attract customers looking for a more relaxed, pressure-free shopping experience.

Technology Utilization Leveraging current tech stack components such as Google Ads and AWS can be further optimized for targeted advertising, retargeting, and data analysis to identify high-conversion customer segments and improve overall marketing ROI.