Acquisition Strategy Lifesize's recent acquisition of Serenova highlights their commitment to expanding their portfolio, creating an opportunity to cross-sell cloud video conferencing and contact center solutions to existing and new clients.

Product Diversification The merger between Lifesize and Serenova has broadened the company's offerings to include UCaaS and CCaaS products, presenting a chance to position themselves as a comprehensive communication solutions provider for enterprises of all sizes.

Rapid Response Program Serenova's CxEngage Rapid Response program launched to address evolving customer needs swiftly, providing a sales angle for custom solutions tailored to organizations seeking agile and efficient contact center services.

Industry Recognition Serenova's receipt of the 2019 CUSTOMER Magazine Contact Center Technology Award showcases their technological prowess, serving as a selling point for businesses looking for cutting-edge contact center solutions backed by industry acknowledgment.

Partnership Advantages Collaborations with research firms like Nemertes Group indicate Serenova's commitment to innovation and industry research, offering a unique value proposition for clients seeking advanced contact center solutions aligned with market trends.