Insights

Limited Scale Shield Looney Labs operates with a small team (2-10 employees) yet maintains a strong catalog of award-winning card games, signaling that partnerships and licensing opportunities could be valuable without requiring large-scale channel investments.

Iconic Fluxx Growth Fluxx remains the flagship title with multi-title expansions and licensed variants (Star Trek Fluxx, Lower Decks Fluxx, Dog Fluxx), presenting frequent up-sell or cross-sell opportunities through new editions and themed sets.

Annual Expansion Potential Frequent product launches and limited-edition reprints indicate a cadence of new releases that can be leveraged to secure ongoing collaboration with retailers and distributors seeking fresh or collectible offerings.

Diverse Payment Readiness Adoption of multiple modern payment methods (Apple Pay, Google Pay, PayPal, Venmo) and digital hosting suggests a tech-savvy partner capable of smooth e-commerce transactions and potential fintech-friendly promotions for dealers.

Educational and Family Focus Awards like Mensa Select and Parent's Choice, plus emphasis on fun and togetherness, point to opportunities in family and education-focused channels, libraries, and after-school programs for game demonstrations and co-branded campaigns.

Similar companies to Looney Labs

Looney Labs Tech Stack

Looney Labs uses 8 technology products and services including iCIMS, Drupal, Apple Pay, and more. Explore Looney Labs's tech stack below.

Looney Labs's Email Address Formats

Looney Labs uses at least 2 email formats:
Looney Labs Email FormatsExamplePercentage
First@looneylabs.comJohn@looneylabs.com
78%
Last@looneylabs.comDoe@looneylabs.com
22%

Frequently Asked Questions

What is Looney Labs's phone number?

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You can contact Looney Labs's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Looney Labs's official website and social media links?

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Looney Labs's official website is looneylabs.com and has social profiles on LinkedIn.

How much revenue does Looney Labs generate?

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As of August 2026, Looney Labs's annual revenue is estimated to be $1M - $10M.

What is Looney Labs's NAICS code?

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Looney Labs's NAICS code is 31-33 - Manufacturing.

How many employees does Looney Labs have currently?

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As of August 2026, Looney Labs has approximately 8 employees across 2 continents, including North America and Europe. Key team members include Head Factotum And Customer Service Manager: A. F., Sales Manager: T. R. and Graphic Designer: M. N. Explore Looney Labs's employee directory with LeadIQ.

What industry does Looney Labs belong to?

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Looney Labs operates in the Manufacturing industry.

What technology does Looney Labs use?

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Looney Labs's tech stack includes iCIMS, Drupal, Apple Pay, Google Pay, PayPal, Venmo, Piwik PRO Core and DigitalOcean Web Hosting.

What is Looney Labs's email format?

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Looney Labs's email format typically follows the pattern of First@looneylabs.com. Find more Looney Labs email formats with LeadIQ.

When was Looney Labs founded?

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Looney Labs was founded in 1996.
Looney Labs logo

Looney Labs

ManufacturingMaryland, United States2-10 Employees

Looney Labs is a small game publisher based in College Park, Maryland, founded in 1996 by Kristin and Andy Looney, former NASA engineers. It specializes in original card games that use a custom deck and has published dozens of titles and related products. Its flagship Fluxx has sold over four million copies worldwide, and the company emphasizes social play and bringing people together rather than merely winning. The firm has earned a range of awards, including Mensa Select, the Parent's Choice Award, Games 100 listings, and eight Origins Awards.

Looney Labs operates within the board and card game publishing space, focusing on accessible, social experiences rather than complex strategy titles. In March 2026, it announced a new card game slated for release on June 30, 2026, reflecting ongoing product development.

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
1996
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Looney Labs's revenue is estimated to be in the range of $1M - $10M

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