Strategic partnerships Looper Insights has actively pursued collaborations with industry platforms such as State of Streaming, signaling a strategic fit for channel and content ecosystem partnerships. This presents sales opportunities to offer joint value propositions to advertisers, distributors, and device manufacturers seeking data-backed editorial and marketing insights.

AI and analytics leadership The company has earned recognition for AI-driven products like the AI Strategy Planner and the Sports Visibility Tracker, plus a market award for Best in Market. This strengthens credibility when pitching advanced analytics, performance dashboards, and AI-enabled optimization services to media agencies and OTT publishers.

CTV/OTT monetization Looper tracks digital assets across Smart TVs, set-top boxes, consoles, and streaming devices using its MPV metric, offering a unique dataset for measuring CTV and VOD performance. This creates opportunities to upsell advertisers and brands seeking granular omnichannel measurement and attribution.

Enterprise expansion With a mid-size employee base and a recent launch of Home and Insights modules, Looper is expanding product reach and usability. This indicates potential for bundled enterprise licenses, onboarding services, and professional services for larger clients adopting a full-stack analytics platform.

Market and events Frequent industry appearances, awards, and speaking engagements (SportsPro New York, Media & Entertainment awards) suggest strong visibility in media/entertainment circles. This offers opportunities to leverage speaking engagements, sponsorships, and co-branded content to drive lead generation and executive outreach.