Leading CTV analytics Looper Insights owns a unique dataset tracking any digital asset across Smart TVs, set top boxes, game consoles and streaming devices, enabling a holistic view of CTV/VOD performance. This positions them as a strategic partner for advertisers, distributors and device manufacturers seeking comprehensive measurement and attribution in connected TV environments.

AI and awards edge Recognition for AI-driven products like the AI Strategy Planner and the Sports Visibility Tracker, along with industry awards, suggests a strong value proposition for customers looking to leverage advanced analytics and AI to optimize media placements and ROI in streaming ecosystems.

Strong revenue signals With reported revenue between 100M and 250M and recent funding of 16M, Looper Insights demonstrates notable market traction and financial scale, which can be leveraged in conversations with large publishers, networks, and hardware partners seeking validated, scalable CTV analytics capabilities.

Strategic partnerships Recent collaboration with State of Streaming and ongoing engagement in editorial content indicates a credibility boost and potential co-marketing or data partnership opportunities to expand reach into enterprise clients and decision-makers in streaming strategy.

Product expansion timing Launch of Home and Insights modules in early 2026 signals a move toward easier adoption and broader usage among teams, creating cross-sell opportunities to existing customers and a pathway to introduce new modules to expand footprint across marketing, product, and operations teams.