Premium Burgundy Focus Capitalize on Louis Latour's Grand Cru Burgundy heritage to target premium retailers and Michelin starred restaurants with a curated, exclusive allocation strategy. The US importer role since 1985 and a strong Domaine narrative can drive higher average order values and customer loyalty among top accounts.

Leadership Transition A leadership transition at the end of 2024 presents an opening to secure fresh distribution partnerships and co marketing deals with a refreshed US leadership team and Groupe Latour advisory board.

Direct Commerce Opportunity With payment options like Apple Pay and robust analytics already in place, there is potential to expand direct to consumer or direct to retail e commerce, add a loyalty program, and deliver targeted promotions to premium wine buyers.

Territory Growth Leverage a mid sized wholesale footprint to grow across new states and national accounts, including hospitality channels and specialty retailers, by offering exclusive allocations and structured distributor partnerships.

Portfolio Exclusivity As the importer of Louis Latour wines with a long Burgundy pedigree, there is potential to expand the portfolio with exclusive bottlings or limited releases to differentiate from competitors and increase share of wallet in premium segments.