Industry reach Target technology and service vendors that support restaurant associations and hospitality insurers, leveraging the LRA’s broad membership base and active event calendar to cross-sell risk management, workers’ compensation, and insurance solutions.

Event-driven sales Capitalize on the annual LRA Showcase and other Louisiana hospitality events to secure sponsorships, offer demonstrations of digital training tools, and deploy booth visits to convert association members into insured clients.

Digital training upsell Position training and compliance tools like THRIVE Louisiana and mLevel collaborations as value-added services to reduce risk and improve worker safety, aligning with members’ need for cost-effective workforce development.

Technology alignment Leverage LRA’s tech stack and digital channels (WordPress, Microsoft 365, Cloudinary, Email/CRM platforms) to offer integrated insurtech solutions, data analytics, and automated policy updates that streamline operations for members.

Public health partnerships Explore co-marketing and program opportunities with health and safety initiatives (Well-Ahead Louisiana, ATC vaccination campaigns) to position insurers as trusted partners in safety, potentially unlocking preferred provider agreements and sponsorship opportunities.