Industry Leadership As a leading advocate in Oregon's hospitality industry, the Oregon Restaurant & Lodging Association actively participates in industry awards and events, demonstrating a strong presence that offers multiple engagement and partnership opportunities for brands seeking visibility within the hospitality sector.

Growth and Expansion The organization has committed to significant workforce expansion, aiming to hire over 100,000 employees nationwide, indicating a substantial need for staffing solutions, training programs, and HR technology to support their recruitment efforts.

Digital Engagement With active online initiatives like launching a Workforce Blog and engaging in social and media outreach, ORLA presents opportunities for digital marketing, content partnerships, and tech solutions that can enhance their communication channels and member engagement.

Legal and Advocacy Activities Recent legal actions and advocacy efforts, including filing lawsuits and participating in policy initiatives, suggest a possible need for legal, compliance, and strategic consulting services to support their advocacy work and industry positioning.

Financial Stability With annual revenues ranging from 25 to 50 million dollars and investments in assets such as commercial refrigeration equipment, the organization shows solid financial health, providing opportunities for financial, equipment financing, or vendor partnerships to support their operational and infrastructural needs.