Market leadership LOXAM España is a leading machinery rental player in Spain with high annual turnover and a large equipment fleet, presenting opportunities to cross-sell bundled services such as energy supply, climate control, and maintenance alongside rental.

Training and safety As the top Spanish trainer in machinery operation and working at height, LOXAM Spain has a strong training footprint that can be leveraged to offer safety training services, certified courses, and recurring training contracts for clients in construction and industrial sectors.

Full-service solutions Beyond rental, LOXAM Spain offers energy and climate control, modular buildings, maintenance services, and new equipment and parts sales, creating cross-sell opportunities to bundle equipment with ancillary services for comprehensive project needs.

Expansion and partnerships Recent and ongoing partnership expansion into southern Europe suggests potential for regional collaboration, channel partnerships, and co-branded offerings to capture scale advantages and access new customer segments in adjacent markets.

Digital and analytics Adoption of tools like Power BI, CRM/marketing tags and e-commerce platforms indicates readiness for data-driven sales motion, personalized proposals, and online service upsell campaigns targeting sectors such as construction, industrial, automotive, and wind energy.