Digital wound Capitalize on the ongoing partnership between NursIT Institute and L&R to upsell and integrate digital wound management solutions, positioning L&R’s wound care portfolio alongside AI-assisted tools to attract healthcare providers seeking advanced, tech-enabled care.

Global innovation Leverage recent recognition in Austria for innovation to approach European hospitals and clinics with Suprasorb CNP endo integrated system, framing it as a validated, award-nominated solution that differentiates from competitors.

Expansion readiness Target mid-sized medical facilities in the US with bundled compression and wound care offerings (Tribute Night, ReadyWrap, Debrisoft, Suprasorb) to create value packs that address both edema management and wound healing in a single vendor.

CEO-led growth Monitor leadership changes and new executive appointments to tailor outreach strategies; engage at the strategic level with the Group’s worldwide sales leadership to align on regional opportunities and co-create growth plans.

Tech-enabled selling Highlight L&R’s tech stack and SAP/CRM capabilities to prospects, offering streamlined implementation and data-backed outcomes, and propose pilot programs leveraging existing SAP and Microsoft Dynamics environments to demonstrate faster time-to-value.