Premium Reach LSH Auto Australia is the nation’s leading Mercedes-Benz dealer group with 9 outlets across Sydney, Melbourne, and Brisbane, plus exclusive smart Mobility distribution. This breadth indicates opportunities to upsell fleet services, certified pre-owned programs, and cross-market promotions across major urban centers.

Expansion Momentum The company has a track record of acquisitions and is now the exclusive smart Mobility dealer in key markets since June 2024. Sales strategies can leverage bundled Mercedes-Benz and smart Mobility subscriptions or test-drive campaigns to convert urban professionals into long-term digital automotive customers.

Lux Brand Synergy As part of LSH Auto Holdings, with a global footprint and Daimler AG stake, the group has strong financing, insurance, and aftersales capabilities. This creates sales opportunities for high-margin financing packages, extended warranties, and premium service contracts targeted at both individual buyers and fleets.

Industry Leadership Consistent performance at Mercedes-Benz Retail Awards and a robust service footprint (over 83,000 vehicle services in 2023) signal trust and loyalty. Leverage award-winning brand credibility to position new models, service subscriptions, and targeted loyalty programs for repeat customers and local businesses.

Data and Tech Utilizing modern tech stacks (LinkedIn Insight Tag, iCIMS, Zendesk, Google Cloud, DocuSign, etc.) enables precise targeting and streamlined sales workflows. Use these capabilities to run account-based campaigns, personalized offers, and efficient digital signing for vehicle purchases and service plans.