Insights

Expanding Electric Offerings With the recent launch of the Smart electric vehicle subscription service and partnerships with companies like Karmo, there is a significant opportunity to upsell electric mobility solutions and related services to environmentally conscious customers and fleet managers in Australia’s major cities.

Strong Brand Presence As Australia’s leading Mercedes-Benz dealer group with nine large outlets across Sydney, Melbourne, and Brisbane, there is a wide geographic coverage to target high-value clients interested in premium vehicles and personalized luxury experiences.

High Customer Engagement The company serviced over 83,000 vehicles in 2023 and sold thousands of new and pre-owned Mercedes-Benz vehicles, indicating a loyal customer base and robust aftersales potential for service packages, warranties, and exclusive customer events.

Premium Market Positioning Being part of the largest Mercedes-Benz dealer group globally and aligned with the Lei Shing Hong Group provides access to extensive resources and brand prestige, which can be leveraged to cross-sell related luxury and lifestyle products to affluent clientele.

Leveraging Awards & Recognition Participation in awards and fashion festival partnerships enhances brand visibility and prestige, creating opportunities for targeted marketing campaigns and exclusive sales events aimed at high-net-worth individuals and automotive enthusiasts.

Similar companies to LSH Auto Australia

LSH Auto Australia Tech Stack

LSH Auto Australia uses 8 technology products and services including Cloudflare, RSS, Apple iCloud Mail, and more. Explore LSH Auto Australia's tech stack below.

  • Cloudflare
    Content Management System
  • RSS
    Content Management System
  • Apple iCloud Mail
    Email
  • PHP
    Programming Languages
  • Imunify360
    Security
  • Cloudflare Bot Management
    Security
  • Google Tag Manager
    Tag Management
  • Apache
    Web Servers

Media & News

LSH Auto Australia's Email Address Formats

LSH Auto Australia uses at least 1 format(s):
LSH Auto Australia Email FormatsExamplePercentage
First.Last@lshauto.com.auJohn.Doe@lshauto.com.au
49%
First.Middle.Last@lshauto.com.auJohn.Michael.Doe@lshauto.com.au
1%
First.Last@lshauto.com.auJohn.Doe@lshauto.com.au
49%
First.Middle.Last@lshauto.com.auJohn.Michael.Doe@lshauto.com.au
1%

Frequently Asked Questions

Where is LSH Auto Australia's headquarters located?

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LSH Auto Australia's main headquarters is located at 135 Kingsway, South Melbourne, Victoria 3205, AU. The company has employees across 2 continents, including OceaniaSouth America.

What is LSH Auto Australia's official website and social media links?

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LSH Auto Australia's official website is lshauto.com.au and has social profiles on LinkedIn.

What is LSH Auto Australia's NAICS code?

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LSH Auto Australia's NAICS code is 4411 - Automobile Dealers.

How many employees does LSH Auto Australia have currently?

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As of October 2025, LSH Auto Australia has approximately 501 employees across 2 continents, including OceaniaSouth America. Key team members include Head Of Strategic Sales & Financial Services: P. M.Head Of Brand And Marketing: J. Z.Head Of Human Resources: C. M.. Explore LSH Auto Australia's employee directory with LeadIQ.

What industry does LSH Auto Australia belong to?

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LSH Auto Australia operates in the Retail Motor Vehicles industry.

What technology does LSH Auto Australia use?

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LSH Auto Australia's tech stack includes CloudflareRSSApple iCloud MailPHPImunify360Cloudflare Bot ManagementGoogle Tag ManagerApache.

What is LSH Auto Australia's email format?

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LSH Auto Australia's email format typically follows the pattern of First.Last@lshauto.com.au. Find more LSH Auto Australia email formats with LeadIQ.

When was LSH Auto Australia founded?

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LSH Auto Australia was founded in 2015.
LSH Auto Australia

LSH Auto Australia

Retail Motor VehiclesAustralia501-1000 Employees

Australia’s leading Mercedes-Benz retail group and the exclusive authorized dealer for smart Mobility with presence in major cities in Melbourne, Sydney and Brisbane.

LSH Auto Australia is nation’s leading Mercedes-Benz dealer retail group.  We comprise a total of 9 outlets in Sydney, Melbourne, and Brisbane, which are the largest in their respective cities. 

From June  2024, LSH Auto Australia became the exclusive authorized dealer group for smart Mobility with presence in  major cities of Melbourne, Sydney and Brisbane.

We have developed and expanded following successful acquisitions of dealerships from Daimler AG including Mercedes-Benz Sydney in June 2015, Brisbane in September 2015 and Melbourne in July 2017. 

In 2023, we sold over 4,400 new vehicles and over 3,300 pre-owned vehicles across our operations and provided 83,000 vehicle services to our customers. 

We are part of LSH Auto Holdings, the world’s largest Mercedes-Benz passenger vehicle dealer groups with a decades-long heritage, expertise in retail operations, more than 120 premium automotive retail outlets across over 30 cities and more than 6,400 employees. Daimler AG maintains a 15% share in the LSH Auto Holdings business. 

We are a leading provider of Mercedes-Benz car sales and services in Taiwan, South Korea, Germany, the United Kingdom, Australia and Vietnam. 

Our parent is Lei Shing Hong Group, a major Hong Kong based, international conglomerate, with four core businesses – Automobile Distribution, Machinery & Equipment Distribution, Property Investment & Development, and Financial Services.

Section iconCompany Overview

Headquarters
135 Kingsway, South Melbourne, Victoria 3205, AU
NAICS Code
4411 - Automobile Dealers
Founded
2015
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    LSH Auto Australia's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    LSH Auto Australia's revenue is estimated to be in the range of $10M$25M

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