Target SMB niche Position Lyon Technical Services as a cost-effective, partially staffed IT department for small and mid-sized businesses with real technology needs in regulated and high-security industries such as medical, legal, manufacturing, retail, and professional services.

Security and complexity Highlight expertise in high-security and high-demand data environments to win clients requiring robust compliance, risk management, and specialized IT operations.

Flexible engagement Leverage the part-time monthly cost model as a differentiator for firms that cannot justify a full-time internal IT team, offering scalable services without long-term staffing commitments.

Tech stack leverage Emphasize capabilities around enterprise-grade tools and modern web technologies (WordPress, PHP, Cloudflare, and bot management) to support secure, reliable client websites, data workflows, and performance optimization.

Growth signals Use revenue range and tight employee footprint to target growing, lean organizations and cross-sell managed services, security monitoring, and compliance support as potential expansion opportunities.