Niche MDG Target the Macdonald Group as a boutique, high-touch consultancy with a focus on organizational development and sustainable change. Position offerings as tailored, diagnostic, coaching and facilitation services for select clients seeking less painful transformation.

Referral Momentum Leverage their word-of-mouth client base by offering scalable add-ons such as leadership coaching, team alignment workshops, and executive onboarding programs to widen engagement with current and past clients.

Small Firm Upsell Propose modular programs that fit small teams and mid-sized organizations, including targeted OD trainings, culture assessments, and digital learning accelerators, to deepen engagements without requiring large-scale engagements.

Digital Enablement Offer technology-enabled services such as diagnostic analytics, progress dashboards, and remote coaching platforms that align with their existing tech stack while enabling measurable outcomes and scalable delivery.

Sustainability Angle Highlight sustainable transformation outcomes and change management capabilities to attract clients prioritizing long-term, resilient performance improvements, aligning with their branding around faster, less painful change.