Acquisition Potential Macquarium was acquired by Synoptek in May 2022, signaling integration into a larger services ecosystem. This presents an opportunity to align joint offerings, cross-sell CX strategy, digital product design, and marketing services to Synoptek’s broader enterprise client base.

Midmarket Reach With 11-50 employees and a client roster including Georgia Natural Gas, Krispy Kreme, Mercedes Benz Stadium, and Lowe's, Macquarium operates in the midmarket to enterprise-adjacent segment. Target similar mid to large clients seeking CX transformation and digital product services.

Digital CX Focus Specialization in customer experience strategies, digital product design, and digital marketing positions Macquarium to address needs around omnichannel experiences, conversion optimization, and brand storytelling for consumer brands and regional retailers.

Tech Stack Alignment Utilizes Azure Monitor, Marketo, Heap, Office 365, and other tools—indicating readiness for data-driven CX initiatives, marketing automation, and analytics. Opportunities exist to upsell advanced analytics, attribution modeling, and integrated marketing technology (martech) solutions.

Growth and Collaboration Revenue reported in the $25M–$50M range and recent acquisition create a moment to propose scalable, collaborative engagements (retainer CX programs, digital product sprints, and co-delivered marketing campaigns) that leverage the combined strengths of Macquarium and potential partners.