Acquisition Opportunity Following the 2022 acquisition by Synoptek, Macquarium sits within a larger technology and consulting ecosystem, presenting a path for cross-sell of CX strategy, digital products, and marketing services to Synoptek’s enterprise client base.

Midmarket Growth With a revenue range of 10-25 million and a small to mid-sized employee base, Macquarium targets brands seeking transformation at scale but with a nimble, hands-on partner—ideal for upsell into broader CX, analytics, and digital experience programs.

Industries & Brands Current client roster includes consumer and retail brands (Krispy Kreme, Lowe's) and an infrastructure/energy client (Georgia Natural Gas), indicating opportunity to expand CX and digital marketing services across similar verticals that require customer experience modernization.

Tech Stack Fit Proficiency in Adobe Analytics, Adobe Campaign, React, and DigitalOcean hosting positions Macquarium for selling data-driven CX optimization, personalized marketing campaigns, and modern web/app experiences to data-centric marketers.

Digital Transformation Focus Macquarium emphasizes customer experience strategy, digital product design, and digital marketing to create emotional connections—offering a compelling value proposition for agencies or brands seeking end-to-end CX modernization under one partner.