Global Footprint Leverage Madame Tussauds’ global footprint across multiple locations and a broad visitor base to deliver scalable brand activations and co-branded experiences regionally. Great for limited-time pop-ups, cross-location campaigns, and partnerships seeking high-visibility engagement with mass audiences.

Seasonal Expansions Recent launches like Icons of India in London and a Eurovision area in Vienna signal openness to exclusive, time-limited partnerships. Opportunities exist for brand sponsorships, experiential launches, and regional activations tied to popular events or cultural moments.

Tech Enablement With ticketing, cloud infrastructure, analytics and security tooling, campaigns can be data-driven, personalized, and measured across venues. Propose digital promotions, dynamic pricing experiments, and targeted advertiser packages to maximize partner ROI.

Celebrity Partnerships The ongoing introduction of new wax figures for global icons provides high-visibility collaboration opportunities for fashion, music, and entertainment brands seeking authentic associations and influencer tie-ins.

Travel & Premium As a mass-market experiential destination with ties to major events, there is potential to bundle experiences with travel partners, hotels, and airlines for VIP packages, corporate events, or incentive programs.