Market Position Magic Steel Sales operates within the competitive mining and steel service industry with a revenue range of 25 to 50 million dollars, positioning it as a mid-sized enterprise with potential for growth and increased market share.

Acquisition Strength Being acquired by SteelSummit Holdings Inc. in 2019 indicates robust backing and strategic support, which can be leveraged to explore expansion opportunities and trusted supplier relationships.

Customer Value The company's emphasis on prime materials and personalized service suggests a customer-focused approach that can be attractive to manufacturing and construction clients demanding high-quality steel solutions.

Technology Usage Utilization of modern web and analytics tools such as Google Analytics, WordPress, and Paycom points to a digitally engaged operation, opening avenues for targeted digital marketing and data-driven sales strategies.

Growth Potential With a relatively small team of up to 200 employees and an emphasis on continuous improvement, there is significant opportunity for scaling operations and diversifying product offerings to capture larger market segments.