AI enabled Map Your Show recently launched AI technology to personalise the trade show experience, presenting an upsell opportunity to offer AI-powered attendee engagement, personalised floor plans, and targeted sponsorship recommendations to event organizers.

Partnerships growth Strategic partnerships with industry bodies and expo services (example: AEO summit, Shepard Exposition Services collaboration) indicate openness to joint go-to-market initiatives and channel partnerships that can be leveraged to cross-sell platform modules.

Growth momentum Revenue footprint in the mid-market range with a solid client base across trade shows and conferences suggests expanding footprint in mid-to-large events, offering scale-up solutions such as enterprise deployments, premium exhibit sales features, and advertising monetization.

Leadership moves Recent hires and role promotions in sales and exhibitor engagement signal a focus on expanding direct sales coverage and customer success, providing an opportunity to engage Map Your Show’s expanded sales organization for higher-value contracts.

Technology stack Current tech stack includes analytics and customer support tools (Facebook Pixel, HubSpot, Zendesk) plus creative suites, indicating potential for integrated marketing automation, data-driven targeting, and enhanced support experiences to upsell platform add-ons.