Strong Industry Focus Marathon Technologies specializes in application availability solutions, serving over 3,000 customers across various industries that require uninterrupted software operation, presenting significant opportunities to target organizations with high uptime needs.

Strategic Partnerships With established collaborations with major players like Microsoft and Citrix, Marathon has expanded its reach and credibility, offering avenues for joint sales initiatives and co-marketing efforts to access a broader customer base.

Market Differentiation Marathon’s emphasis on simple, reliable, and resilient software for proactive application uptime distinguishes it from larger competitors, opening prospects to mid-sized organizations seeking cost-effective, turnkey availability solutions.

Expanding Vertical Reach Given its proven success in sectors with critical uptime requirements and its recent partnership with BCDVideo, there are sales opportunities in data centers, healthcare, finance, and other high-availability markets.

Growth Potential With revenues estimated between $25 million and $50 million and a focused product line, Marathon presents opportunities for upselling and cross-selling to existing clients as they scale their IT resilience and operational reliability needs.